For marketing, videos perform better than images as it forces users to stop scrolling and pay attention for an extra second. This means video ads are better than image ads in terms of Engagement, Conversion, and Click-through Rate (CTR.)

Videos help you market and pre-sell your development before you even break ground. Aside from helping you engage investors, it is also great for generating excitement in social media and has become the standard expectation for presentation.

Animations also help your whole team, from owners to architects to engineers to marketing to sales to the construction team to city planners, understand and visualize your project.  Many projects use this visualization to also improve upon the initial design, resulting in better usage of space and design.