Additionally, our visualizations are data-driven from ERP and other systems’ feeds, and our own CMS Dashboard. So inherently “dumb” graphics become “smart” as the data dictates and “creates” the graphical display. This basic product data is enhanced with buyer’s personal and product customization data (i.e. mortgage terms, product selections, favorites, etc.) as they shop. This accumulating data gives Builders a better picture of their buyers and their homes, and where they are in the sales funnel as they shop online.