A New Go of New Home Sales!
with John and Anya
Episode 82, August 29, 2023
Evolution of Marketing Strategies with Fractional CMO Jennifer Cooper
In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the evolving landscape of marketing, offering a comprehensive view of the pros, cons, and transformative potential of this emerging role.
Get ready to gain valuable insights into the art of marketing budget planning, especially as we approach the year-end and the dawn of a new year. We discuss the intricate balance of allocating budgets, the strategic importance of technology and innovation, and the significance of cultivating a powerful brand identity. Drawing inspiration from a variety of industries, Jennifer uncovers trends that breathe fresh air into the world of homebuilding marketing. Join us as we explore the utilization of influencers, the power of user-generated content, and the art of crafting an unforgettable sales center experience for potential homebuyers.
Jennifer Cooper offers 20 years of experience in executive marketing and sales leadership, communications, brand design, market research, sales/customer experience concepts, and leading agency teams across industries with comprehensive time spent in real estate and homebuilding. Her team will bring color, new light, and creative strategy to elevate and evolve your brand and product communications from inside your company walls to customer facing experiences.
Jennifer is a mentor, coach and executive leader applauded and recognized with numerous awards and referrals to further demonstrate her partnership and passion for doing “what she loves”!
In her spare time, you will find Jennifer supporting local charities and fundraisers benefiting children and rescued animals. She also is a wife to Andrew, her husband of 20 years, and a soccer mom and a volleyball mom to her two children and enjoys traveling abroad with a goal of visiting Europe in the next year.
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