A New Go of New Home Sales!
with John and Anya
Episode 80, August 15, 2023
How to Improve Your Sales Team with Secret Shopping
In this podcast, we interview John Horwedel, VP of Impact Marketing, about the benefits of secret shopping for new home builders. John shares how his company uses undetectable cameras to record sales interactions and provides insights into what makes a successful salesperson. He also discusses how secret shopping can help sales managers identify areas for improvement and coach their team members to be more effective.
John Horwedel joined Impact Marketing in 2016, with a passion for growing Impact Marketing’s customer base and the desire to support Donna’s vision and goals for the company. John manages the company’s financial performance, the company’s website development and corporate growth strategy. Impact Marketing serves over 100 clients each year and accomplished 50% growth, over the 3 years prior to 2020. John’s previous experience includes 25 years in the Telecommunications Industry, with engineering, marketing, and sales roles. John also taught Aerospace Engineering and Digital Electronics, to dual credit high school students for 10 years, before joining Impact Marketing.
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