A New Go of New Home Sales!

with John and Anya

John and Anya have brought together their decades of varied New Homes experiences to help builders, developers and agents navigate the wave of changes sweeping their industry!

Following his first Silicon Valley startup, John founded Rendering House (now Anewgo) in 2001 to enable shoppers to find, design, experience and buy new homes online. As CEO of a PropTech visualization software company, John offers a unique “boots-on-the-ground” tech perspective. 

PropTech, FinTech, MarTech, SalesTech. We don't just talk tech, we do tech. We take a tech-centric approach to connect with today's tech-savvy consumers.

John Lee

With extensive custom and national homebuilder Sales experience, numerous NAHB and realtor awards, and hundreds of interviews and panel discussions with industry experts, Anya offers practical real world Sales and Marketing expertise with unparalleled industry insights.

We'll transform vague terms and concepts into practical ways to grow your business. New Home Sales and Marketing will never be the same again!

Anya Chrisanthon

Together, this dynamic duo presents game-changing MarTech trends and strategies in a fast-paced, exciting and meaningful way. Get entirely new perspectives on how to propel this industry forward.

Tune-in for a tune-up!

As these educational shows were designed to build upon each other, we recommend that you start from Episode 1.

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We welcome everyone – whether you are a customer, competitor, partner or just interested in our New Homes industry. We hope that together, we can enlighten ourselves, strengthen our relationships, grow our industry and better service our customers.

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Episode 6,  January 25, 2022

We've Been Doing It All Sdrawkcab!: The New E-Commerce Business Model

Technology has turned traditional Sales and Marketing upside down. Don’t be left with outdated processes that are no longer right. Listen in to reverse course and learn how to move forward!

Episode 5,  January 18, 2022

Learn There and Apply Here!: MarTech Lessons from Other Industries

Let’s have what they’re having! Why re-invent the wheel when we can take the best tech from other industries? Don’t spin your wheels. Just change your old tires and we’ll get you rolling again!

Episode 4,  January 11, 2022

The MarTech Revolution: From Basic to Advanced Marketing

Marketing connects Buyers and Sellers. Technology improves those connections. Learn how this powerful combination can transform boring, basic Presentation Marketing into exciting, advanced Customized, Personalized, Experiential and Predictive Marketing!

Episode 3,  January 4, 2022

The tried and true has been truly tried! Despite revolutionary changes, some basic principles from long ago are still keys to success today. Learn how to apply old world strategies to our new world environment.

Episode 2January 4, 2022

All other industries have been disrupted. Tech giants have saved the biggest and best for last. This episode highlights why our time has come, and how to survive and even, thrive amid these monumental changes.

Episode 1,  January 4, 2022

Disruptive PropTech changes are sweeping our industry! To prepare, this premiere episode launches our weekly “Tech Tuesdays” webcast series that highlights trends, innovations and technologies that will completely transform the way we market and sell New Homes.


Great Content Makes Everyone Content: Renderings, VR/AR/MR

Content is the creative right-brain side. It’s what Marketers do best. Are you visually prepared to do your best? This is a must-watch episode with amazing new visualizations and a glimpse into the future. Come see what all of the fuss is about!

Data is Gold!: Defining, Mining, Refining and Monetizing Data

Data is the analytical left-brain side. It’s what Technologists do best. Are you effectively monetizing that goldmine of data? Digitally mine it with the right marketing reaction to every online action. With AI, little bits of data are refined into precious nuggets of information. Let’s dig deeper!

The Shape of Things to Come: Transitioning from Old to New Sales Funnels

In an online omnichannel world, is taking shoppers offline a total disconnect? See how new e-commerce channels have completely re-shaped and turned the simple triangular sales funnel upside-down. There’s a simple solution: give “to each, his own” online shopping journey.

Well Prepared for E-Commerce!: Match-up Pairs, then immediately Pare Down!

In an online world where we can instantly pair and notify Buyers and Sellers of house matches, why do we still have to manually search in vain for our dream homes daily? This old way of shopping new homes is not only frustrating for shoppers, but it’s also very inefficient for builders who are manually sifting through mountains of good, bad and ugly leads everyday when AI can instantly pare down your best leads and auto-drive them down personal online sales funnels.

Putting It All Together!: Creating an E-Commerce Ecosystem

E-commerce started more than twenty years ago, but it’s just now reaching the New Homes industry. To create a great omnichannel online shopping journey, we must build an e-commerce ecosystem. Some parts can be upgraded, but many parts have to replaced and re-built. We’ll review the two critical roadblocks: content and channels.


Cutting in the Middleman: The Role of Agents in an Online World

No Longer Keywords?: SEM, SEO, PPC, CPC

Great Insights!: Lead Gen, Analytics, Marketing Automation

OSCs: Our "New" Superheroes!

The End of Websites as We Know It: There's an App for That!

Selling Homes for a Lot!: Marketing Build-On-Your-Land Homes

Welcome to the Neighborhood!: Marketing New Home Communities

Help Yourself!: Sales Center Kiosks

Check this Out!: Social Commerce

Portals - The Final Frontier: A New Home Marketplace

Back to the Future?: Web3 Explained

Keep the Data Flowing: Tap into Webhooks and APIs

The Next Stage: Ecosystems and Platforms for Shopping New Homes Online

Who's Got Who?: The Changing Roles of Marketing, Sales and OSCs

Buy Now: Just Clicks for Everyone

MyHome Apps: Your Home for Life

PropTech(over): Incorporating MarTech, SalesTech and FinTech

Leads to Nowhere: Filtering Good, Bad and Ugly Leads

Seeing Into the Future: Visual Search

Building Brand New: Marketing New Construction

Terms of Engagement: UI, DIY, U&I and AI

Game, Set, Match: Setting-up a Match and Notify Marketplace

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