A New Go of New Home Sales
John and Anya discuss game-changing MarTech and SalesTech trends and strategies and how they will propel new home sales forward. Tune-in for a tune-up!
Meet Our Hosts
John Lee
Following his first Silicon Valley startup, John founded Rendering House (now Anewgo) in 2001 to enable shoppers to find, design, experience and buy new homes online. As CEO of a PropTech visualization software company, John offers a unique “boots-on-the-ground” tech perspective.
"PropTech, MarTech, SalesTech. We don't just talk tech, we do tech. We take a tech-centric approach to connect with today's tech-savvy consumers."
Anya Chrisanthon
With extensive custom and national homebuilder Sales experience, numerous NAHB and realtor awards, and hundreds of interviews and panel discussions with industry experts, Anya offers practical real world Sales and Marketing expertise with unparalleled industry insights.
We'll transform vague terms and concepts into practical ways to grow your business. New Home Sales and Marketing will never be the same!
Episode 91, November 21, 2023
Join Stephen Chan, President of Anewgo, for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing immersive 3D and 360° videos to attract and engage today’s homebuyers. Discover how to vividly showcase your communities and model homes online and create an incredible first impression. Whether you are new to digital tours or want to refresh your approach, this webinar will inspire you with winning visual strategies to boost leads and sales. Reserve your spot today to gain actionable tactics from a visualization visionary!
Episode 90, November 15, 2023
This episode discusses the highlights and key takeaways from the Housing Transformation/ Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions around AI and interactive content in new home sales. They share insights from Tim Costello’s keynote on strategies to differentiate home builders in an increasingly competitive market. Additional topics covered are trends in home buyer demographics and preferences as well as predictions for how AI could transform digital marketing and the home shopping experience.
Episode 89, November 7, 2023
Konrad Rotthege and Andrea Monti Solza co-founders of UK proptech startup Conveyo, join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timeline down to just weeks. Learn how Conveyo’s platform gathers expansive property data upfront to enable frictionless sales, virtually eliminating fall-throughs. Konrad and Andrea also share their vision for expanding across Europe and eventually creating an “Uber for real estate” that makes homebuying simple and accessible. Tune in for insights on how proptech can bring speed, certainty, and transparency to convoluted real estate transactions worldwide.
Episode 88, November 1, 2023
John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home search experience. John provides a sneak peek into Anewgo’s vision for an interactive web app that tailors content to each buyer for a custom shopping journey. Tune in to hear insights on streamlining online-to-offline homebuying, keeping sales data in sync, and using AI to guide customers from start to finish.
Episode 87, October 24, 2023
In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throughout the sales process. Beth shares best practices for choosing tech tools that align with your company’s customer journey, using interactivity to increase buyer registrations, and presenting virtually to various stakeholders. She also gives a sneak peek of her upcoming speaking sessions at the Tech Home Builder Summit and the International Builders’ Show.
Episode 86, October 16, 2023
NAHB’s Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow.
Episode 85, September 19, 2023
Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works, and why it is the most effective training tool in your sales training toolbox. We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year’s video shops and compiles the information to come up with a national industry score in 7 specific categories.
Episode 84, September 12, 2023
Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences between marketing rentals versus for-sale homes and stresses the value of capturing pre-lease interest.
Episode 83, September 5, 2023
In this episode of the Anewgo of New Home Sales Podcast, we’re thrilled to welcome Carol Morgan of Denim Marketing. Tune in as Carol shares ingenious strategies to breathe new life into your existing blog posts without the need to rewrite them from scratch. From enriching your posts with captivating photos and immersive 3D tours, to novel content approaches that engage and entertain, this episode is packed with tips to boost your SEO game to a whole new level.
Episode 82, August 29, 2023
In this episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the evolving landscape of marketing, offering a comprehensive view of the pros, cons, and transformative potential of this emerging role.
Episode 81, August 22, 2023
🎙️ Join us in this episode as Anewgo’s Director of Sales, Sara Williams, engages in an enlightening conversation with Aidan Wollner from Away Digital. Together, they dive deep into the transformative world of interactive design that’s reshaping the homebuilding landscape.
Episode 80, August 15, 2023
In this podcast, we interview John Horwedel, VP of Impact Marketing, about the benefits of secret shopping for new home builders. John shares how his company uses undetectable cameras to record sales interactions and provides insights into what makes a successful salesperson. He also discusses how secret shopping can help sales managers identify areas for improvement and coach their team members to be more effective.
Episode 79, August 8, 2023
In this episode, Leah Turner of Melinda Brody and Company joins host Anya Chrisanthon to discuss the importance of maintaining broker relationships and share best practices for engaging with realtors to generate consistent leads.
Episode 78, July 18, 2023
Episode 77, June 27, 2023
This episode was originally recorded on September 9th, 2018 and released on the New Construction Marketing Podcast. In this episode John Lee discusses the launch of Anewgo and the future of new home sales. Amazingly, many of his predictions from 2018 already came to fruition.
Episode 76, June 20, 2023
Homebuilder marketing teams and owners, learn how to successfully implement Buy Now/Reserve Now technology from the pioneers of this groundbreaking technology, Harbor Homes! Scott Thistle-the President of Harbor Homes, shares their transformative journey of embracing Buy Now/Reserve Now tools. You’ll learn about their unique market positioning, how Buy Now technology seamlessly integrated into their overall strategy, and the motivations behind their adoption of this technology.
Episode 75, June 6, 2023
Episode 74, May 30, 2023
Join us in this exciting episode as we sit down with Jane Meagher, President of Success Strategies, a renowned expert in design studio strategies for the homebuilding industry. With a wealth of experience and a passion for consumer purchase psychology and retail strategies, Jane has revolutionized the way builders approach design studio operations, option sales, and customer experiences to sell more homes.
Episode 73, May 23, 2023
If you’re a homebuilder seeking high-quality leads and a personalized buying experience, Anewgo Marketplace is for you. Discover how Anewgo’s AI-powered matching technology connects you with the right buyers and empowers them to design their dream home online. We’ll also explore how Anewgo Marketplace streamlines the buying process, enhances the buyer experience, and helps you build stronger relationships with engaged buyers.
Episode 72, May 16, 2023
Episode 71, May 9, 2023
In this episode of Anewgo of New Home Sales, John Lee, the CEO of Anewgo, discusses the revolution of AI in the proptech industry. John uses real-life examples of market evolution turned tech revolution, such as Blockbuster vs. Netflix and the taxi industry vs. Uber, to explain how AI will disrupt the top of the sales funnel for new construction. John highlights the impact of data on marketing for new homes and how the paradigms of print, digital, and AI have transformed marketing in the new construction industry.
Episode 70, May 2, 2023
This webinar will explore the benefits of pricing transparency in the home building industry, including attracting serious buyers and establishing trust with customers. We’ll also discuss best practices for providing pricing information and how to overcome objections from builders who may be hesitant to do so. Join us to learn how transparency can help your business stand out from the competition and build a stronger relationship with your customers.
Episode 69, April 25, 2023
Episode 68, April 18, 2023
In this episode, we sit down with Taylor Humphrey, the Director of Sales and Marketing at Pacesetter Homes, who has been named Sales Manager/Leader of the Year by NAHB and recognized as one of Professional Builder Magazine’s 40 under 40. Taylor shares his journey from a project supervisor to a top sales leader, and the lessons he has learned along the way.
Episode 67, April 12, 2023
In this episode, we sit down with Myers Barnes, a legend in the new home sales industry, to discuss critical sales skills and the importance of digital tools in today’s market. Myers emphasizes the need to master three key areas: financing, the art of demonstration, and technology.
Episode 66, April 4, 2023
Episode 65, March 28, 2023
In this episode, we had the pleasure of speaking with Ashleigh Kaplan, Corporate Development Manager at Streetscape, to learn more about the company’s innovative platform and how it helps to standardize and streamline property management processes such as architectural approvals, lease renewals, and inventory reporting.
Episode 64, March 21, 2023
In this episode, we sit down with Jonathan Klein, founder of Proptech Consulting, to explore the rapidly evolving landscape of real estate technology. Together, we delve into the latest proptech trends and how they’re shaping the industry, from data-driven decision-making to emerging customer experience technologies.
Episode 63, March 14, 2023
Episode 62, February 28, 2023
In this episode, we chat with Jeff Lobb from Spark Tank Media about the importance of being proactive in the real estate industry. We also discuss the importance of social media marketing and community engagement in today’s market, and how agents can leverage these tools to build stronger connections with their clients.
Episode 61, February 21, 2023
Want to sell inventory homes faster? Today we’re talking about leveraging technology to stand out in today’s housing market. Learn how to use short-form videos, online marketplaces, and interactive self-service tools to attract and engage potential buyers.
Episode 60, February 14, 2023
Episode 59, February 7, 2023
On the podcast, we will delve into Michelle’s story of determination and hard work, and hear her insights on leadership, the importance of culture and developing people, especially during challenging economic times.
Episode 58, January 31, 2023
Jason will present at the 2023 IBS Sales Rally, discussing “How to Think, Act & Speak Differently to Sell More in 2023.” We’re getting a sneak peek of Jason’s Warrior Selling method on today’s podcast.
Episode 57, January 24, 2023
Episode 56, January 17, 2023
Join Lauren Loy as she shares her transformational mindfulness practices and empathic listening skills to help you start the new year in a new way. Lauren will share her own journey of discovering mindfulness practices, which lead her to improved health and well-being, but also higher sales conversions.
Episode 55, January 10, 2023
In this episode of our podcast, we dive into the world of AI tools and their potential to revolutionize the homebuilding industry for marketers. We’ll take a closer look at some of the most popular and powerful AI tools available today, including You.com, Chat GPT, You Imagine, DALL-E 2, and others.
Episode 54, January 3, 2023
Episode 53, December 27, 2022
Last few years, tech companies have been building the online infrastructure: Cloud databases, APIs, CDPs (Customer Data Platforms) and AI. Everything is built to support data collection and flow. Data is gold in an increasingly online world.
Episode 52, December 20, 2022
Team Anewgo participated in six conferences in 2022. In this podcast, we’re recapping the conferences we attended as well as what’s on our radar for 2023.
Episode 51, December 13, 2022
Episode 50, December 6, 2022
Anthony Kent is the President of Cothran Homes. Today we’re discussing best practices for implementing and running a successful self-touring program.
Episode 49, November 29, 2022
Abby spent 16 years of her career in homebuilding and now she runs her own coaching business. She teaches new home sales pros and leaders how to thrive in any market. Today we’re talking about five mindsets any successful salesperson must have and how to nurture them as a leader.
Episode 48, November 22, 2022
Episode 47, November 15, 2022
Mary Marshall Forrest is the President and Chief Learning Officer of FPG-a leading Sales and Leadership Training Company. On today’s podcast, we’re discussing what it takes to overcome challenges sales and sales leader face in today’s market.
Episode 46, November 9, 2022
Anewgo’s Director of Sales-Sara Williams chats with Debora Trimpe-President at Prime Performance Strategies about the challenges that new home sales professionals face in the coming months and how to sell homes in any market.
Episode 44, October 25, 2022
Anewgo Marketplace launched about a month ago and today we’re talking about one very specific feature that makes Anewgo.com different from all other portals out there such as Zillow, RedFin and New Home Source. And that’s an ability to design new homes online. Today we’re talking about this feature and its benefits from 3 different perspectives: John Lee will represent the buyer, Sara Williams the builder and Anya Chrisanthon the realtor.
Episode 43, October 18, 2022
New Home Sales Expert and Author Roland Nairnsey, & renowned Online Sales Counselor Coach Leah Fellows will give you an exciting glimpse of their proven processes and systems, that they will be teaching in depth at the upcoming Tropical Retreat in November. Learn how to create authentic urgency from OSC to On Site Sales. With the market correction, it is time to re-set your sales process to ensure that buyers don’t become complacent and fully understand not just “Why my builder, Community and Home?” but most importantly “Why now?”
Episode 42, October 11, 2022
Episode 41, October 4, 2022
Mark Hurst is the Founder and CEO of HurstX Solutions-an advisory & consulting firm providing strategic value and operating expertise to companies focused on the real estate markets. Today we’re discussing hot trends in proptech as well as possible solutions to housing shortage crisis.
Episode 40, September 27, 2022
Melissa Cervin is a Marketing Manager at Lombardo Homes and Anewgo’s oldest (longstanding) customer. We’re recapping her journey in homebuilder marketing over the past two decades and discussing evolution of consumer preferences.
Episode 39, September 20, 2022
Episode 38, September 13, 2022
Amit Haller is the CO-Founder and CEO of Veev. Veev is a vertically integrated real estate developer that provides a truly turnkey offering completely in-house. The build process includes asset management, architectural & structural design, permitting, full modular build, installation, and a digital home backbone. And because their developments are built with a proprietary construction technology, there are no supply chain surprises to slow things down or drive costs up. This allows Veev to automate and scale without relying on external interdependencies – all within a near zero waste fabricated environment.
Episode 37, September 6, 2022
As President of Builder Designs for the last 15 years, Chip has seen a massive shift in digital adoption in the builder vertical. A self taught engineer, Chip has been instrumental in taking Builder Designs from a local Kansas City website design agency to the largest provider of digital marketing services for homebuilders in the United States.
Episode 36, August 31, 2022
Episode 35, August 23, 2022
A trailblazer within builder sales and marketing, Matt really does do it all. You may have heard him speak at NAHB’s IBS, Pacific Coast Builder Conference, HomebuilderTECH, and other industry conferences and events.
Episode 34, August 16, 2022
How well do you know your customers and what they’re doing online? John Lee and Sara Williams showcase Anewgo Insights during this pre-recorded webinar.
Episode 33, August 9, 2022
Episode 32, August 2, 2022
Jeff shares three biggest takeaways from the Leadership Summit in Austin and his advice on preparing your team for the next market.
Episode 31, July 26, 2022
Live from Jeff Shore Leadership Summit in Austin, TX
Episode 30, July 12, 2022
Initially gaining popularity among vacation rental hosts and third-party services supporting the rental platform businesses, Oda now supports a variety of top property management companies and builders across the globe.
Episode 29, July 6, 2022
According to the NAR, in 2021 97% of home buyers began their home search on-line. You’re no longer competing on just the location, price and layout-you’re also competing on customer experience on your website. Virtual Tours allow you to engage your visitors beyond casual browsing and turn them into active shoppers. In this session we’ll discuss 12 features of virtual tours that tap into consumers’ curiosity to increase engagement, which ultimately leads to more sales.
Episode 28, June 28, 2022
As one of the world’s most requested speakers and advisors for new home sales seminars and manager training, Myers has a track record of proven success for achieving profitable sales.
Today, we discuss current challenges new home sales professionals face when selling in a rising rate environment for the first time in their careers.
Episode 27, June 21, 2022
Episode 26, June 14, 2022
Ken is a leading voice in the modular home construction and provides strategic vision and leadership to builders and construction companies that utilize hybrid modular building techniques.
Episode 25, June 7, 2022
David Hagan is the Founder of Sales Uncomplicated. The Uncomplicated Method ® is the exclusive sales process David created after he spent years training and coaching hundreds of salespeople using the various sales processes that were available at the time.
Episode 24, May 31, 2022
Episode 23, May 25, 2022
Sales Technology (SalesTech) is where sales and technology meet. We’ll highlight exciting SalesTech trends that are driving today’s new home sales.
Episode 22, May 17, 2022
Kimberly Mackey of New Homes Solutions is on the Podcast this week to talk about current market temperature, salespeoples’ state of mind and how to measure the right metrics for predictable sales. So let’s get some traction with Kimberly Mackey!
Episode 21, May 10, 2022
Episode 20, May 3, 2022
The upcoming Anewgo Marketplace Portal lets buyers shop across the entire Anewgo network of builders, communities, plans and homesites. Not only can they compare and save their favorites across this marketplace, but they can have their AI shopping assistant, continuously match and notify them of their ideal homes and communities.
Episode 19, April 26, 2022
Roland Nairnsey is the Founder of New Home Sales Plus and Author of Mastery of Selling for New Homes. Roland has been a real estate sales and thought leader for over 30 years and currently trains teams with monthly sales in the billions.
Episode 18, April 19, 2022
Homes for Hope works in partnership with the building industry to accelerate the end of global poverty. To fight global poverty, a builder will identify a job to be a Homes for HOPE project. Once the project is completed, the resulting donation is used to provide training, savings services, and loans to men and women living in poverty, gradually breaking the cycle of poverty.
Episode 17, April 12, 2022
Christine Miles, a leading business consultant known as the Listening Guru and author of the bestselling book, What Is It Costing You Not To Listen shares her advice on having difficult conversations. Asking better questions and listening can help with that. Christine says that most of us listen to what we think we hear rather than what is being said. Instead, we need to listen to understand.
Episode 16, April 5, 2022
We all know that, buying a new home is a really notoriously bumpy process. It’s a bumpy ride and what we really, want to do is to utilize new technology to pave the way for e-commerce because, we’re the last industry to incorporate that, but it’s coming. Our goal is to improve this whole customer shopping journey, we want to move the customers most effectively from discovery to sales conversion.
Episode 15, March 29, 2022
We discuss the evolution of the Online Sales Counselor (OSC) role and career progression as well as debunk common myths about this critical position.
Episode 14, March 22, 2022
On this webinar, you’ll learn about Harbor Homes and their experience with implementation and roll out of the BUY NOW feature. We’ll answer your questions about the process, systems in place, customer and sales experience as well as share best practices.
Episode 13, March 15, 2022
Do-it-yourself (DIY) is one of the biggest consumer trends of 2022. Learn how to incorporate self-touring into your sales process and additional implementation ideas for home builders.
Episode 12, March 8, 2022
The days of one online website channel funneling to one onsite sales center channel are long gone. Shoppers now control which channels they shop and in which order. Like all eCommerce, the common thread is the internet. At home or at the sales center, the entire start-where-you-left-off (swylo) experience is done online.
Episode 11, March 1, 2022
E-commerce started more than twenty years ago, but it’s just now reaching the New Homes industry. To create a great omnichannel online shopping journey, we must build an e-commerce ecosystem. Some parts can be upgraded, but many parts have to replaced and re-built. We’ll review the two critical roadblocks: static content and channels.
Episode 10, February 22, 2022
In an online world where we can instantly match and notify Buyers and Sellers of house matches, why do we still have to manually search in vain for our dream homes each day? AI can instantly pare down your best leads and help drive them down personal online sales funnels.
Episode 9, February 15, 2022
In an online omnichannel world, is taking shoppers offline a total disconnect? See how new e-commerce channels have completely re-shaped and turned the simple triangular sales funnel upside-down. There’s a simple solution: give “to each, his own” online shopping journey.
Episode 8, February 8, 2022
Data is the analytical left-brain side. It’s what Technologists do best. Are you effectively monetizing that goldmine of data? Digitally mine it with the right marketing reaction to every online action. With AI, little bits of data are refined into precious nuggets of information. Let’s dig deeper!
Episode 7, February 1, 2022
As sales move online, sales success comes from providing great customer experience. There’s three major CX factors that attract and retain engaged customers. And that’s enabling them to shop EASILY with SPEED in ACCURACY. Interactive visualizations check all three of these boxes . So let’s take a look at some new home application examples.
Episode 6, January 25, 2022
Technology has turned traditional Sales and Marketing upside down. Don’t be left with outdated processes that are no longer right. Listen in to reverse course and learn how to move forward!
Episode 5, January 18, 2022
Let’s have what they’re having! Why re-invent the wheel when we can take the best tech from other industries? Don’t spin your wheels. Just change your old tires and we’ll get you rolling again!
Episode 4, January 11, 2022
Marketing connects Buyers and Sellers. Technology improves those connections. Learn how this powerful combination can transform boring, basic Presentation Marketing into exciting, advanced Customized, Personalized, Experiential and Predictive Marketing!
Episode 3, January 4, 2022
The tried and true has been truly tried! Despite revolutionary changes, some basic principles from long ago are still keys to success today. Learn how to apply old world strategies to our new world environment.
Episode 2, January 4, 2022
All other industries have been disrupted. Tech giants have saved the biggest and best for last. This episode highlights why our time has come, and how to survive and even, thrive amid these monumental changes.
Episode 1, January 4, 2022
Disruptive PropTech changes are sweeping our industry! To prepare, this premiere episode launches our weekly “Tech Tuesdays” webcast series that highlights trends, innovations and technologies that will completely transform the way we market and sell New Homes.
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