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A New Go of New Home Sales

John and Anya discuss game-changing MarTech and SalesTech trends and strategies and how they will propel new home sales forward. Tune-in for a tune-up!

Meet Our Hosts

John Lee

Following his first Silicon Valley startup, John founded Rendering House (now Anewgo) in 2001 to enable shoppers to find, design, experience and buy new homes online. As CEO of a PropTech visualization software company, John offers a unique “boots-on-the-ground” tech perspective. 

 

"PropTech, MarTech, SalesTech. We don't just talk tech, we do tech. We take a tech-centric approach to connect with today's tech-savvy consumers."

Anya Chrisanthon

With extensive custom and national homebuilder Sales experience, numerous NAHB and realtor awards, and hundreds of interviews and panel discussions with industry experts, Anya offers practical real world Sales and Marketing expertise with unparalleled industry insights. 

 

We'll transform vague terms and concepts into practical ways to grow your business. New Home Sales and Marketing will never be the same!

Episode 40,  September 27, 2022

Melissa Cervin is a Marketing Manager at Lombardo Homes and Anewgo’s oldest (longstanding) customer. We’re recapping her journey in homebuilder marketing over the past two decades and discussing evolution of consumer preferences. 

Episode 39,  September 20, 2022

The Anewgo.com is a Marketplace to exclusively learn, discover, explore and shop new construction homes. Shoppers can create their own private portal (shopping cart) where they can add their favorite builders, communities and even custom-designed homes. Then, they can share their favorites on social media or to their selected collaborators where they can then collaboratively shop, design and communicate in real-time online. 
 

Episode 38,  September 13, 2022

Amit Haller is the CO-Founder and CEO of Veev. Veev is a vertically integrated real estate developer that provides a truly turnkey offering completely in-house. The build process includes asset management, architectural & structural design, permitting, full modular build, installation, and a digital home backbone. And because their developments are built with a proprietary construction technology, there are no supply chain surprises to slow things down or drive costs up. This allows Veev to automate and scale without relying on external interdependencies – all within a near zero waste fabricated environment.

Episode 37,  September 6, 2022

As President of Builder Designs for the last 15 years, Chip has seen a massive shift in digital adoption in the builder vertical. A self taught engineer, Chip has been instrumental in taking Builder Designs from a local Kansas City website design agency to the largest provider of digital marketing services for homebuilders in the United States.

Episode 36,  August 31, 2022

New home sales teams across the country have noticed a slow down in traffic, sales and changes in buyer mentality. We can no longer rely upon simply being available, but have to get back to proven sales and marketing processes to ensure success. Author of Mastery of Selling for New Homes, and sought after New Home Sales Coach, Roland Nairnsey will teach you to focus on these core areas to ensure your success and long term transformation in this new market.
 

Episode 35,  August 23, 2022

A trailblazer within builder sales and marketing, Matt really does do it all. You may have heard him speak at NAHB’s IBS, Pacific Coast Builder Conference, HomebuilderTECH, and other industry conferences and events.

Episode 34,  August 16, 2022

How well do you know your customers and what they’re doing online? John Lee and Sara Williams showcase Anewgo Insights during this pre-recorded webinar. 

Episode 33,  August 9, 2022

John Galante discusses home builder technology trends to make new homes more attractive to perspective buyers and how marketing technology can help buyers to discover new construction earlier in their shopping journey. He shares his vision of the future of supply chain management and after market relationships with customers.
 

Episode 32,  August 2, 2022

Jeff shares three biggest takeaways from the Leadership Summit in Austin and his advice on preparing your team for the next market. 

Episode 31,  July 26, 2022

Live from Jeff Shore Leadership Summit in Austin, TX

Episode 30,  July 12, 2022

Oda Studio uses their exclusive artificial intelligence technology to support the underserved real estate industry with automated and innovative visual marketing solutions.
Initially gaining popularity among vacation rental hosts and third-party services supporting the rental platform businesses, Oda now supports a variety of top property management companies and builders across the globe.
 

Episode 29,  July 6, 2022

According to the NAR, in 2021 97% of home buyers began their home search on-line. You’re no longer competing on just the location, price and layout-you’re also competing on customer experience on your website. Virtual Tours allow you to engage your visitors beyond casual browsing and turn them into active shoppers. In this session we’ll discuss 12 features of virtual tours that tap into consumers’ curiosity to increase engagement, which ultimately leads to more sales. 

Episode 28,  June 28, 2022

As one of the world’s most requested speakers and advisors for new home sales seminars and manager training, Myers has a track record of proven success for achieving profitable sales.

Today, we discuss current challenges new home sales professionals face when selling in a rising rate environment for the first time in their careers. 

Episode 27,  June 21, 2022

Online Sales Counselor (OSC) role continues to evolve as market conditions and consumer expectations shift. Technology is moving even faster, so we asked three experts to share their favorite tools and best practices for the OSC role.
 

Episode 26,  June 14, 2022

Ken is a leading voice in the modular home construction and provides strategic vision and leadership to builders and construction companies that utilize hybrid modular building techniques. 

Episode 25,  June 7, 2022

David Hagan is the Founder of Sales Uncomplicated. The Uncomplicated Method ® is the exclusive sales process David created after he spent years training and coaching hundreds of salespeople using the various sales processes that were available at the time. 

Episode 24,  May 31, 2022

Jenni Nichols is a Director at DesignLens (part of the New Home Trends Institute) and ProBuilder’s Forty Under 40 Class of 2022. 
 

Episode 23,  May 25, 2022

Sales Technology (SalesTech) is where sales and technology meet. We’ll highlight exciting SalesTech trends that are driving today’s new home sales.

Episode 22,  May 17, 2022

Kimberly Mackey of New Homes Solutions is on the Podcast this week to talk about current market temperature, salespeoples’ state of mind and how to measure the right metrics for predictable sales. So let’s get some traction with Kimberly Mackey! 

Episode 21,  May 10, 2022

Offerpad’s Homebuilder Services team works with more than 40 of the nation’s top homebuilders to streamline sales processes and get prospects under contract faster by removing one of the biggest barriers to buying new — the home sale contingency.
 

Episode 20,  May 3, 2022

The upcoming Anewgo Marketplace Portal lets buyers shop across the entire Anewgo network of builders, communities, plans and homesites. Not only can they compare and save their favorites across this marketplace, but they can have their AI shopping assistant, continuously match and notify them of their ideal homes and communities.

Episode 19,  April 26, 2022

Roland Nairnsey is the Founder of New Home Sales Plus and Author of Mastery of Selling for New Homes. Roland has been a real estate sales and thought leader for over 30 years and currently trains teams with monthly sales in the billions. 

Episode 18,  April 19, 2022

 

Homes for Hope works in partnership with the building industry to accelerate the end of global poverty. To fight global poverty, a builder will identify a job to be a Homes for HOPE project. Once the project is completed, the resulting donation is used to provide training, savings services, and loans to men and women living in poverty, gradually breaking the cycle of poverty.

Episode 17,  April 12, 2022

Christine Miles, a leading business consultant known as the Listening Guru and author of the bestselling book, What Is It Costing You Not To Listen shares her advice on having difficult conversations. Asking better questions and listening can help with that. Christine says that most of us listen to what we think we hear rather than what is being said.  Instead, we need to listen to understand.  

Episode 16,  April 5, 2022

We all know that, buying a new home is a really notoriously bumpy process. It’s a bumpy ride and what we really, want to do is to utilize new technology to pave the way for e-commerce because, we’re the last industry to incorporate that, but it’s coming. Our goal is to improve this whole customer shopping journey, we want to move the customers most effectively from discovery to sales conversion. 

Episode 15,  March 29, 2022

We discuss the evolution of the Online Sales Counselor (OSC) role and career progression as well as debunk common myths about this critical position. 

Episode 14,  March 22, 2022

On this webinar, you’ll learn about Harbor Homes and their experience with implementation and roll out of the BUY NOW feature. We’ll answer your questions about the process, systems in place, customer and sales experience as well as share best practices.

Episode 13,  March 15, 2022

Do-it-yourself (DIY) is one of the biggest consumer trends of 2022. Learn how to incorporate self-touring into your sales process and additional implementation ideas for home builders. 

Episode 12,  March 8, 2022

The days of one online website channel funneling to one onsite sales center channel are long gone. Shoppers now control which channels they shop and in which order. Like all eCommerce, the common thread is the internet. At home or at the sales center, the entire start-where-you-left-off (swylo) experience is done online.

Episode 11,  March 1, 2022

E-commerce started more than twenty years ago, but it’s just now reaching the New Homes industry. To create a great omnichannel online shopping journey, we must build an e-commerce ecosystem. Some parts can be upgraded, but many parts have to replaced and re-built. We’ll review the two critical roadblocks: static content and channels.

Episode 10,  February 22, 2022

In an online world where we can instantly match and notify Buyers and Sellers of house matches, why do we still have to manually search in vain for our dream homes each day? AI can instantly pare down your best leads and help drive them down personal online sales funnels.

Episode 9,  February 15, 2022

In an online omnichannel world, is taking shoppers offline a total disconnect? See how new e-commerce channels have completely re-shaped and turned the simple triangular sales funnel upside-down. There’s a simple solution: give “to each, his own” online shopping journey.

Episode 8,  February 8, 2022

Data is the analytical left-brain side. It’s what Technologists do best. Are you effectively monetizing that goldmine of data? Digitally mine it with the right marketing reaction to every online action. With AI, little bits of data are refined into precious nuggets of information. Let’s dig deeper!

Episode 7,  February 1, 2022

As sales move online, sales success comes from providing great customer experience. There’s three major CX factors that attract and retain engaged customers. And that’s enabling them to shop EASILY with SPEED in ACCURACY. Interactive visualizations check all three of these boxes . So let’s take a look at some new home application examples.

Episode 6,  January 25, 2022

Technology has turned traditional Sales and Marketing upside down. Don’t be left with outdated processes that are no longer right. Listen in to reverse course and learn how to move forward!

Episode 5,  January 18, 2022

Let’s have what they’re having! Why re-invent the wheel when we can take the best tech from other industries? Don’t spin your wheels. Just change your old tires and we’ll get you rolling again!

Episode 4,  January 11, 2022

Marketing connects Buyers and Sellers. Technology improves those connections. Learn how this powerful combination can transform boring, basic Presentation Marketing into exciting, advanced Customized, Personalized, Experiential and Predictive Marketing!

Episode 3,  January 4, 2022

The tried and true has been truly tried! Despite revolutionary changes, some basic principles from long ago are still keys to success today. Learn how to apply old world strategies to our new world environment.

Episode 2January 4, 2022

All other industries have been disrupted. Tech giants have saved the biggest and best for last. This episode highlights why our time has come, and how to survive and even, thrive amid these monumental changes.

Episode 1,  January 4, 2022

Disruptive PropTech changes are sweeping our industry! To prepare, this premiere episode launches our weekly “Tech Tuesdays” webcast series that highlights trends, innovations and technologies that will completely transform the way we market and sell New Homes.

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We welcome everyone – whether you are a customer, competitor, partner or just interested in New Homes. We hope that together, we can enlighten ourselves, strengthen relationships, grow our industry and better service our customers.

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