Engaging CX for Marketing New Homes

Seamless CX for Selling New Homes


Search Community Maps

Search from map, drop-down menu of cities or community cards. View plans across a multi-selection of communities.  Hit “i” (information) button to learn about the Community. Cards display up-to-date community statistics. Can start search by “Homesite” or “Plan”.

View Community Info

Quickly scroll through Community descriptions, photos, points of interests, site plans and standard features, starting with the most common interests items. Along the way, there are “Select Plan” and “Select Homesite” call-to-action buttons to drive shoppers to your Products.

See Points of Interests

A live Google Map interface shows Points of Interests around the Community. Simply check POIs to show their map locations. Click on the locations to get more information. A free-form field enables searches for specific POIs. POI radar shows mileage distance from the Community.

View Standard Features

The Community’s Standard Features appear in categories with bullet points of specific features.  Community-specific Features are drawn from a Standard Features library in the backend Dashboard and auto-formatted in the app. 

View Plan Gallery

Choose your Plan from a Plan Gallery. Filters quickly narrow-down interested Plans. View Alternate Elevations, Quick Move-in Homes. For QMIs, can schedule self and guided tours and even “buy now” homes. Click on the “i” (information) button to learn more about a Plan. “Like” a Plan to quickly save it to your Favorites. Click on a Plan to view or design it. 

View Interactive Site Plan

Find and select your homesite from the Map or Menu List.  See up-to-date Lot Statuses on the interactive Site Plan legend. Filter by Lot Premium, Size and Status, Self Tour Homes, Plans, Construction Stage and Days from Completion. Auto-zooms to selected Lot and creates Lot Inset image. Shows available Elevations by Homesite.

Site Plan Hotspots

Drop markers or icons onto your siteplans to add hotspots for shoppers to view information or a slideshow of images of amenity areas, homesites or even a Google Streetview-like tour of your community. Add Self Tour inventory homes to show which homes buyers can tour on their own!


Design Exterior Colors

Starting from a blank slate, select from preset whole-house Color Schemes. Or completely custom color design the home by choosing from Palette of colors for each material. Or a take a Hybrid approach by starting from a Scheme and then adjusting from Palettes. Hit “Reset Colors” to start over.

Choose Floorplan Options

Instantly customize your floorplan options across multiple floors.  Features mutually-exclusive options, options-on-options, adaptable options and mirrored floorplans. Pricing and monthly payments auto-update if Pricing is activated.

Design Interior Rooms

Users are able to customize the inside of their new home by picking out cabinet colors, flooring, light fixtures, etc. They can also choose packages from professionally-designed rooms.

Select Homesite

Site Plan shows available homesites for your chosen Plan. Click on homesite to add to your “My Home” brochure.


View Photos and Videos

Watch YouTube and Vimeo videos of your community and homes. Insert Matterport Tours of built homes. Review slideshows of photos and renderings of the community and plans.

Virtually Tour Communities

Take 360 Google Streetview-like virtual tours of undeveloped communities. Stroll-down streets, tour amenity areas and view the interactive community map.

Virtually Tour Unbuilt Homes

Take 360 virtual tours of unbuilt furnished homes inside and out. Hide furniture to see vacant space.  Interactively change cabinet colors. Click-on hotspots to learn more. You can also navigate via an interactive 3D floorplan. 


Real-time Price & SF Calculator

If turned-on, prices and monthly payments are instantly updated as different Plans, Lots and Options are selected.  You can set your own mortgage terms.  The financing terms can also be adjusted when comparing Favorites. Similarly, Total Plan square footage auto-updates per floorplan option selections.

AI Shopping Assistance

Our Artificial Intelligence (AI) auto-writes community statistics. For a Selected Plan, AI shows other communities where it is built, suggests alternate sister elevations and recommends Quick Move-in homes of chosen Plan.

Track Shopping Status

The “status” column and orange bar at the top of the page quickly shows what step you are in during the find and design process. 

Create My Home Page

After a Plan and Homesite have been designed and selected, clicking the green “Create My Brochure” button will create a unique My Home brochure and web page/url. This page is automatically added to the buyer’s Favorites and can be downloaded as a PDF, emailed, shared on Facebook, bookmarked and further edited.  They can return this page at anytime by bookmarking the url address or logging back in.

Save & Compare Favorites

Buyers can save interested homes to their Favorites by clicking the “Heart” (Like) button as they browse the Plan gallery.  Any completed “My Home” brochure is automatically added to Favorites.  They can download personalized brochure PDFs and if they email themselves a copy, the agent gets a copy. Click on Favorites to quickly compare, delete and edit unlimited Favorites. By re-logging in, they can resume Favorites – starting where they left-off.

Share & Collaborate Favorites

You can share your Favorites with your Facebook friends by clicking on the Facebook icon and start free viral marketing.  You can also share your Favorites with anyone via email.  Then they cannot only see your favorites, but they can collaboratively shop and design with you online.

Buy Now Buttons

Buy Now buttons on the Plan gallery and site plan enable buyers to buy or request a plan, lot or inventory home.

Agent Logins

Sales agents can login and create personalized brochures with their contact information. They can also share suggested favorites with clients and assist buyers with online shopping.

Embedded Virtual Tours and Videos


Buyers experience unbuilt homes inside and out with virtual tours and videos created by our sister company, Rendering House. Incorporate Matterport, YouTube and Vimeo tours for existing homes for free.