I got my Own "Home Page". . .
Let’s meet at My House – Online!
Shoppers start from your website’s home page. But they end-up with their own private “My Home” web pages. This becomes their Amazon-like home base where they regularly return to continue their personal new home shopping journey.
Our My Home app auto-generates a unique, personal, Facebook-like web page – complete with the shopper’s own url address. Instead of directing their shoppers offline, where they don’t want to go, Builders can now meet them online – on their customers’ home pages!
Marketing flips from traditional, generic and static website marketing into modern, personal and interactive “home page” marketing. Like Facebook, Builders can post content and suggestions to each Buyer’s Home Page.
This is the new way to bring your marketing message home!
and My Favorite part is . . .
My Favorites Shopping Cart!
Within their “My Home” website, shoppers have a Shopping Cart to save, share, compare, and even collaboratively design their Favorites with others online. Builders have customers where they want them, in their own Shopping Cart full of homes. There’s little need to return to the general website.
Most website traffic is churn where Shoppers have to return, but can’t move down the sales funnel because there’s no personalization. The forced web traffic looks good. But it masks an actually bad customer experience of frustrating website wandering or having to go offline to continue shopping. Shopping Cart conversions (i.e. creating Buyer’s own “home” pages) are truer measures of effective marketing – not website traffic.
My Favorites effectively drive buyers down online sales funnels. Builders can follow along – guiding and assisting customers throughout their online shopping journey. Ultimately, Buyers will start their searches across thousands of Builders and Communities from their own web pages within our anewgo.com new home portal.