MARKETING DATA DRIVES SALES
Marketing connects Buyers and Sellers. But in today’s online shopping world where they no longer physically interact, data is the new handshake and communication medium.
Data drives the customer experience. The richer the data, the richer the experience. The richer the experience, the more engaged the buyer. The more engaged, the more likely the sale. So data drives Sales!
Critical omnichannel data feeds our Marketing Automation’s “AI virtual buyers’ agents” to generate online leads and sales. Our Insights platform captures valuable analytics from this Marketing and Sales Cycle for each Lead and in total to continually improve customer experiences and sales conversions.
PERSONALIZED ONLINE SALES: TO EACH, HIS OWN!
Anewgo Marketing and Sales Automation utilizes sophisticated AI, Sophie, to create personalized marketing content and campaigns to massively, but personally, usher buyers down omnichannel digital sales funnels 24/7. Sophie effectively acts as a 24/7 Virtual Buyer’s Agent.
How does this work? Our Anewgo cloud collects and refines valuable shopping data across our apps ecosystem. This creates a rich cloud database with deep analytics to fuel our AI engine, matching Buyers with Builders, Communities, Plans, and even Homesites (similar to how Uber matches riders, drivers, cars and destinations).
Then, our AI-cloud rendering engine can email or update each buyer’s private “My Home” and “My Favorites” web pages with personally rendered recommended homes. To leverage sales automation, Marketers simply define their target customers and which products and communities that they want to promote.
Sophie takes it from there!
GAME, SET, MATCH
Buying New Construction is like a massive online Easter Egg Hunt. You repeatedly run around, searching, reviewing and collecting hundreds of house plans from dozens of websites to put into your shopping basket. Except there is no common shopping basket.
Then, you have to find and pick everything piecemeal – the builder, the community, the plan, the homesite, etc. – literally down to the kitchen sink! An already risky, expensive and complex purchase is compounded by this painful online customer experience. Worse, these endless searches could all be for nought as you could be looking for a needle in a haystack dream home.
Technology can relieve this frustrating new home shopping game for both Buyers and Sellers. Buyers simply set their search criterion and home/community preferences.
Similarly, Marketers can attract leads by tagging home and community features, defining target audiences and identifying communities and plans for promotion.
After buyer and sellers set their matching objectives, the cloud performs a massive online matching game 24/7 – eliminating repeated laborious efforts from either side.
Buyers are alerted as new recommended homes are found.
Builders can leverage our AI to auto-launch personalized marketing campaigns to registered users based on the Marketers’ target settings.
This saves buyers time while eliminating FOMO (“fear of missing-out”) as their tireless and increasingly smarter Virtual Buyers Agents continually matches them with homes and renders them in personally-appealing designs! This Customer Experience will disrupt traditional New Home Marketing.
"PRE"SUADE instead of PERSUADE
How can you convert tepid home shoppers at the top of the sales funnel to buy New Construction – before they even decide to buy New and shop your builder competitors?
By using AI for Predictive Marketing and Sales Optimization within our Anewgo.com portal to presuade unintended New Home buyers by stimulating impulse buys. This not only sparks unexpected New Home demand, but it pulls demand from Used Homes and other Builders before they can even compete. Pre-emptive selling is the next level of Pre-selling.
As home browsers explore the nuances of New Construction on Anewgo.com, AI tracks which articles and content that they read or liked. By combining that “exploratory” data with historical market-wide shopping data and individual buyer profiles and home/community preferences, AI can identify high-propensity buyers, predict personal shopping behavior and present custom-rendered, personally attractive homes. The latter is done via our real-time cloud rendering engine to personally lure each shopper to buy New dream homes as they browse our portal.
For Builders, Sales Optimization algorithms can drive buyers toward the best homes, options and homesites that maximize sales and profitability with the least time and costs.
AI Virtual Buyer’s Agents can presuade potential buyers before they start home shopping and enable builders to “steal” sales before their competition even know these customers exist. By avoiding direct competition, builders save tremendous traditional “persuasion” Sales and Marketing time and costs.