OUR 
APPS
 drive buyers down online sales funnels

APPS TAKE YOUR DIGITAL MARKETING TO THE NEXT LEVEL

Apps have disrupted nearly all industries by bringing Sales and Marketing online. However, our tech-laggard New Homes industry has been sheltered from this MarTech (Marketing + Technology) revolution. But with our Anewgo Apps, our time has come!

Unlike native apps which require downloads and frequent updates, Anewgo web apps are always up-to-date and work across all browser and devices – just like a website. Unlike generic, boring, static websites, web apps provide each shopper a personalized, dynamic and interactive experience. In fact, shoppers get their own Facebook-like “My Home” web pages which ushers them down personal, online, omnichannel, sales funnels with each login.

This advances Marketing from basic and archaic Presentation Marketing to higher-level, tech-driven Marketing that enables shoppers to finally find, design, experience and buy new homes online!

MARKETING LEVELS

1. PRESENTATION

Sellers use generic static content to convey a general idea of home offerings to motivate shoppers to make onsite visits. Often limited by image and marketing medium formats.

2. PERSONALIZED

Customers use interactive content to custom design and price home online. Shoppers move down personal online sales funnels via omnichannel apps on their own.

3. EXPERIENTIAL

Shoppers virtually explore, tour, learn and experience unbuilt homes online before an onsite visit. Increases engagement while substantially reducing risk, frustration and questions.

4. PREDICTIVE

AI Virtual Buyer's Agents help buyers find, design and buy new homes online. 24/7 virtual concierge service. Database of past shopping behavior predicts best marketing approach.

WHAT HAPPENS ONLINE SHOULD STAY ONLINE

Today’s shoppers want to stay on the information superhighway. Don’t make them take the off-ramp.

"My Home" Web App

SALES CENTER App

anewgo.com portal

ALL PATHS LEAD TO A SALE!

Our Apps Ecosystem work together to digitally usher shoppers down omnichannel sales funnels.

"My Home" Web App

For Websites, Social/Email Campaigns

Exterior Color and Interior Design, Interactive Floorplans and Site Plans, Real-time Sales Price and Mortgage Calculator, Virtual Tours, Favorites, Personalized Brochures.

Sales Center App

For Sales Centers

Community-specific kiosk that is data-synced with the "My Home" App and shares its popular design and tour features. Formatted for large touchscreens down to tablets.

Anewgo.com Portal App

For the New Home Market

An exclusively New Home marketplace portal where Buyers can shop across thousands of Builders, Communities, Plans, Options and Homesites.

Our Family of Apps - To Each, His Own

Different UI, Same UX

Though our apps are custom-designed with different User Interfaces for different marketing channels and devices, they are powered by the same cloud rendering engine and data-synced to provide the same quality User Experience.

So regardless of which channel buyers are at in their shopping journey, they all see the same up-to-date content – but in their own personalized way. Home designs are saved to their personal My Favorites shopping cart so they can share, compare, collaborate and resume their online shopping from any device or marketing channel.

Push Marketing & Sales PEDALS to accelerate your Buy-Cycles

Personalized

"My Home" web pages drive...​

Engagement

with interactive design apps generate...

Data

from omnichannel apps feeds...

Analytics

of popular products and "My Favorites" create...

Leads

sent to OSCs and salespeople drive...

Sales

then feeds AI for improved Sales Automation

THE STAGE IS YOURS

Driving Shoppers Down Marketing Funnels into Gated Content

Our Apps drive online shoppers through different marketing funnel stages from un-gated to gated (requires registration to view) content. Each stage has a specific purpose for the shopper:  introduction, consideration and ultimately, commitment to the builder.

Here are the three main stages of our marketing funnel and their corresponding content:

1. AWARENESS

In this un-gated stage, prospects familiarize themselves with you, your communities and your homes. Maps, videos, photos, descriptions, product features, company history, testimonials and reviews are critical information for evaluation.

2. EVALUATION

During this semi-gated stage, prospects begin to consider you. They may see you as a serious contender and match for their needs and desires. Personalized interactive Visualization Content is essential for custom designs, pricing, virtual tours and homesite selection. Their custom homes generate personal "My Home" web pages with downloadable personalized PDF brochures.

3. DECISION

In this gated final stage of the prospects' journeys, they are making serious purchasing decisions via registered and private "My Favorites" web pages. Comparative analysis, online collaboration, personal consultation and other shopping tools are essential to convert to onsite visits or even online purchases.

At Awareness, prospects generally know little about your brand and have not trusted you. Our gates are wide-open for consuming general introductory content. This un-encumbered self-exploration fosters a “just browsing” customer shopping experience. Yet it still gathers valuable anonymous traffic data for analytics.

As prospects move down the marketing funnel, across our omnichannel apps, they become more engaged, trusting and committed. They are then more willing to provide contact information to view and ultimately, save gated personal content like their Favorites. These serious leads often welcome sales assistance.

When prospects register for gated content, we can then “back track” their “footsteps” using their “fingerprints” of what they touched to see how they transformed from anonymous browsers into identifiable serious leads. This data feeds our AI to continuously improve marketing funnel paths.

Collected gated content not only provides coveted leads for salesperson follow-up. But it’s the digital gold that feeds Conversions APIs to launch re-targeting campaigns (like Facebook) to reinforce brand messaging and offer personal promotions to digitally usher leads into conversions.