APPS TAKE YOUR DIGITAL MARKETING TO THE NEXT LEVEL
Apps have disrupted nearly all industries by bringing Sales and Marketing online. However, our tech-laggard New Homes industry has been sheltered from this MarTech (Marketing + Technology) revolution. But with our Anewgo Marketing Apps, our time has come!
Unlike native apps which require downloads and frequent updates, Anewgo Marketing Apps are always up-to-date and work across all browser and devices – just like a website. Unlike generic, boring, static websites, web apps provide each shopper a personalized, dynamic and interactive experience. In fact, shoppers get their own Facebook-like “My Home” web pages which ushers them down personal, online, omnichannel, sales funnels with each login.
This advances Marketing from basic and archaic Presentation Marketing to higher-level, tech-driven Marketing that enables shoppers to finally find, design, experience and buy new homes online!
MARKETING LEVELS
1. PRESENTATION
Sellers use generic static content to convey a general idea of home offerings to motivate shoppers to make onsite visits. Often limited by image and marketing medium formats.
2. PERSONALIZED
Customers use interactive content to custom design and price home online. Shoppers move down personal online sales funnels via omnichannel apps on their own.
3. EXPERIENTIAL
Shoppers virtually explore, tour, learn and experience unbuilt homes online before an onsite visit. Increases engagement while substantially reducing risk, frustration and questions.
4. PREDICTIVE
AI Virtual Buyer's Agents help buyers find, design and buy new homes online. 24/7 virtual concierge service. Database of past shopping behavior predicts best marketing approach.
These higher-levels are only achievable because of the MarTech revolution that has disrupted most industries with exceptional online CX.
WHAT HAPPENS ONLINE SHOULD STAY ONLINE
Today’s shoppers want to stay on the information superhighway. Don’t make them take the off-ramp.
"My Home" Web App
- Interactive Exteriors
- Interactive Floor Plans
- Interactive Site Maps
- Interactive Interior Design
- Community Pages
- Virtual Tours
- Reserve Now Button
SALES CENTER App
- Automatically Data-Syncs with My Home App
- Present and Design Homes
- Touch Screen and Tablet Compatible
- Highlight Community Features
- On-Site Big Screen Presentations
ALL PATHS LEAD TO A SALE!
Our Apps Ecosystem work together to digitally usher shoppers down omnichannel sales funnels.
"My Home" Web App
For Websites, Social/Email Campaigns
Exterior Color and Interior Design, Interactive Floorplans and Site Plans, Real-time Sales Price and Mortgage Calculator, Virtual Tours, Favorites, Personalized Brochures.
Sales Center App
For Sales Centers
Community-specific kiosk that is data-synced with the "My Home" App and shares its popular design and tour features. Formatted for large touchscreens down to tablets.
Anewgo.com Portal App
For the New Home Market
An exclusively New Home marketplace portal where Buyers can shop across thousands of Builders, Communities, Plans, Options and Homesites.
Our Family of Apps - To Each, His Own
Different UI, Same UX
Though Anewgo Marketing Apps are custom-designed with different User Interfaces for different marketing channels and devices, they are powered by the same cloud rendering engine and data-synced to provide the same quality User Experience.
So regardless of which channel buyers are at in their shopping journey, they all see the same up-to-date content – but in their own personalized way. Home designs are saved to their personal My Favorites shopping cart so they can share, compare, collaborate and resume their online shopping from any device or marketing channel.
Push Marketing & Sales PEDALS to accelerate your Buy-Cycles
Personalized
“My Home” web pages driving…
ENGAGEMENT
with interactive design apps, generating…
DATA
from omnichannel apps, feeding…
ANALYTICS
of popular products and “My Favorites”, creating…
LEADS
sent to OSCs and sales people, driving…
SALES
which feeds AI for improved Sales Automation and Personalization
THE STAGE IS YOURS
Driving Shoppers Down Marketing Funnels into Gated Content
Our Apps drive online shoppers through different marketing funnel stages from un-gated to gated (requires registration to view) content. Each stage has a specific purpose for the shopper: introduction, consideration and ultimately, commitment to the builder.
Here are the three main stages of our marketing funnel and their corresponding content:
1. AWARENESS
In this un-gated stage, prospects familiarize themselves with you, your communities and your homes. Maps, videos, photos, descriptions, product features, company history, testimonials and reviews are critical information for evaluation.
2. EVALUATION
During this semi-gated stage, prospects begin to consider you. They may see you as a serious contender and match for their needs and desires. Personalized interactive Visualization Content is essential for custom designs, pricing, virtual tours and homesite selection. Their custom homes generate personal "My Home" web pages with downloadable personalized PDF brochures.
3. DECISION
In this gated final stage of the prospects' journeys, they are making serious purchasing decisions via registered and private "My Favorites" web pages. Comparative analysis, online collaboration, personal consultation and other shopping tools are essential to convert to onsite visits or even online purchases.