APPS TAKE YOUR DIGITAL MARKETING TO THE NEXT LEVEL
Apps have disrupted nearly all industries by bringing Sales and Marketing online. However, our tech-laggard New Homes industry has been sheltered from this MarTech (Marketing + Technology) revolution. But with our Anewgo Apps, our time has come!
Unlike native apps which require downloads and frequent updates, Anewgo web apps are always up-to-date and work across all browser and devices – just like a website. Unlike generic, boring, static websites, web apps provide each shopper a personalized, dynamic and interactive experience. In fact, shoppers get their own Facebook-like “My Home” web pages which ushers them down personal, online, omnichannel, sales funnels with each login.
This advances Marketing from basic and archaic Presentation Marketing to higher-level, tech-driven Marketing that enables shoppers to finally find, design, experience and buy new homes online!
WHAT HAPPENS ONLINE SHOULD STAY ONLINE
Today’s shoppers want to stay on the information superhighway. Don’t make them take the off-ramp.
"My Home" Web App
SALES CENTER App
ALL PATHS LEAD TO A SALE!
Our Apps Ecosystem work together to digitally usher shoppers down omnichannel sales funnels.
"My Home" Web App
Exterior Color and Interior Design, Interactive Floorplans and Site Plans, Real-time Sales Price and Mortgage Calculator, Virtual Tours, Favorites, Personalized Brochures.
Sales Center App
Our Family of Apps - To Each, His Own
Different UI, Same UX
Though our apps are custom-designed with different User Interfaces for different marketing channels and devices, they are powered by the same cloud rendering engine and data-synced to provide the same quality User Experience.
So regardless of which channel buyers are at in their shopping journey, they all see the same up-to-date content – but in their own personalized way. Home designs are saved to their personal My Favorites shopping cart so they can share, compare, collaborate and resume their online shopping from any device or marketing channel.
Push Marketing & Sales PEDALS to accelerate your Buy-Cycles
"My Home" web pages drive...
with interactive design apps generate...
from omnichannel apps feeds...
of popular products and "My Favorites" create...
sent to OSCs and salespeople drive...
then feeds AI for improved Sales Automation
THE STAGE IS YOURS
Driving Shoppers Down Marketing Funnels into Gated Content
Our Apps drive online shoppers through different marketing funnel stages from un-gated to gated (requires registration to view) content. Each stage has a specific purpose for the shopper: introduction, consideration and ultimately, commitment to the builder.
Here are the three main stages of our marketing funnel and their corresponding content:
At Awareness, prospects generally know little about your brand and have not trusted you. Our gates are wide-open for consuming general introductory content. This un-encumbered self-exploration fosters a “just browsing” customer shopping experience. Yet it still gathers valuable anonymous traffic data for analytics.
As prospects move down the marketing funnel, across our omnichannel apps, they become more engaged, trusting and committed. They are then more willing to provide contact information to view and ultimately, save gated personal content like their Favorites. These serious leads often welcome sales assistance.
When prospects register for gated content, we can then “back track” their “footsteps” using their “fingerprints” of what they touched to see how they transformed from anonymous browsers into identifiable serious leads. This data feeds our AI to continuously improve marketing funnel paths.
Collected gated content not only provides coveted leads for salesperson follow-up. But it’s the digital gold that feeds Conversions APIs to launch re-targeting campaigns (like Facebook) to reinforce brand messaging and offer personal promotions to digitally usher leads into conversions.