At Awareness, prospects generally know little about your brand and have not trusted you. Our gates are wide-open for consuming general introductory content. This un-encumbered self-exploration fosters a “just browsing” customer shopping experience. Yet it still gathers valuable anonymous traffic data for analytics.

As prospects move down the marketing funnel, across our omnichannel apps, they become more engaged, trusting and committed. They are then more willing to provide contact information to view and ultimately, save gated personal content like their Favorites. These serious leads often welcome sales assistance.

When prospects register for gated content, we can then “back track” their “footsteps” using their “fingerprints” of what they touched to see how they transformed from anonymous browsers into identifiable serious leads. This data feeds our AI to continuously improve marketing funnel paths.

Collected gated content not only provides coveted leads for salesperson follow-up. But it’s the digital gold that feeds Conversions APIs to launch re-targeting campaigns (like Facebook) to reinforce brand messaging and offer personal promotions to digitally usher leads into conversions.