Insights Helps You Understand Your Prospects

See and understand how buyers are researching and shopping.


We make it easy to quickly digest large amounts of data through graphs and charts.


Access your analytics on any device via our web app.


Popular plans, colors, options, homesites, and more are displayed with their respective analytics.

Today’s home buyer is further along the buying journey when they formally reach out to a builder. Anewgo Insights speeds up sales by providing detailed shopping behavior that goes well beyond page views.

Insights includes three modules:

Leads Insights: Understand Individual Shoppers

Equip Sales teams with a keen understanding of each individual shopper. With Leads Insights Sales teams can view in-depth analytics of each customer’s unique online shopping journey and understand what they have engaged with and how to add value to their shopping journey before they even make initial contact.

Omnichannel apps capture lead registrations as shoppers save, share, and compare their favorite plans. Each lead is assessed with an engagement score to help builders easily identify strong vs weak prospects

Our omnichannel apps capture lead registrations as shoppers save, share and compare their Favorites. Once registered, we not only pass their contact information to your OSCs and sales agents, but Insights follows their customer journeys and ushers them down digital sales funnels with personalized marketing campaigns. Each lead is assessed a continuously-changing engagement score to help builders quickly identify strong vs weak prospects.

Analytics Insights: Understand Shopper Trends

Analytics Insights allows builders to rely less on their gut and put more trust in the data. Every interaction is collected, aggregated and analyzed to bring builders trends by location, plan, options, and much more. Data-enhanced decision drive more sales.

Marketing Automations: AI Powered Campaigns

Our AI engine helps Sales teams qualify more quality leads using rich lead information to draft campaigns to the right shoppers, with the right message, at the right time.

Buy Now: Allow Buyers to Design and Go Under Contract All Online

Buy Now allows buyers to go from finding a house to designing it to submitting a reservation request all online. Bring the entire shopping journey to prospects, collect multiple offers, and select the best one.

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