Insights Features

Understanding and Curating the Customer Journey

Convert Buyers with Lead Generation, Analytics, Marketing Automation and Buy Now

When shoppers register on your MyHome App, the app dynamically generates a unique personalized MyHome web portal where they can design, save, compare, share, and even collaboratively shop and buy, their custom homes online. Insights provides builders unprecedented insights into each buyer’s shopping journey.

Click the images for an interactive overview of each page's features

Leads

Lead Overview

This page appears as a pop-up window when the "i" button is clicked on a Community Card. It provides a quick Community overview starting with broad interests down to specific features as you scroll. Throughout, there are call-to-actions to Select a Plan or Homesite.

Lead Profile

This page appears as a pop-up window when the "i" button is clicked on a Community Card. It provides a quick Community overview starting with broad interests down to specific features as you scroll. Throughout, there are call-to-actions to Select a Plan or Homesite.

Lead Sales Funnel

This Plan Gallery displays all of the elevations available for all of the Communities that you are searching. Learn more about each Plan, view photos, take tours, add Favorites and select the one you want to design.

Lead Analytics

These interactive maps enable shoppers to find and learn about desired homesites and identify available plans for their interested homesites, schedule inventory home tours and even reserve lots.

App Analytics

Analytics Overview

Track overall app activity by engagement, communities, lots, elevations, floorplan options, exterior colors and interior selections. Images are auto-rendered for easy reference.

By Location

Design floorplan options online. Floorplans can be flipped. Pricing, monthly payments and square footages auto-update as you design. AI enables mutually-exclusive options, options-on-options and adaptable options functionality.

By Plan

Click on a homesite to view lot status, premiums, acreage and which plans can be built on them. Start from the siteplan to select desired homesite and then select a plan. Or start from a plan to see which lots are available for that plan.

By Sales Center

Custom design a room's finishes, fixtures, flooring and furnishings. Design from design packages, a la carte, or a hybrid. Also design and compare across different architectural versions of a room, or simultaneously across multiple rooms.

Marketing Automation

Find Leads by Product

Community and Home photos showcase your features and lifestyle. They can appear as a mosaic with an hero image or as pop-ups from hotspots. Simply drag-and-drop images into your dashboard.

Email Campaigns

Our Points of Interests Map overlays a custom "radar" radius around your community. Select from different points of interests or type in a specific address or description to view their locations.

Email Templates

Embed youtube or vimeo video links to showcase your existing homes. For unbuilt communities and homes, use our virtual tour videos to presale your plans.

Campaign Launches

Embed Matterport links to let shoppers tour your inventory homes. For your unbuilt communities and homes, use our 360 virtual tours to let them freely explore and experience them.

Buy Now

Stripe and Docusign Setup

Input your personal financing terms, then the prices and monthly payments auto-update as you custom design your home. Compare designs and costs of different homes in your Favorites shopping cart.

Reservations Notifications

Save, compare, share and update your custom designed favorite homes in your Favorites shopping cart. Add to your cart by liking homes or designing them. Collaboratively design with others online.

Reservation Approval

Click on a lot to reserve a homesite with a credit card deposit and Docusign contract offer. Builder gets instant notification and can immediately accept online reservation. Lot status auto-updates to "Reserved".

Reservation Analytics

Custom design and price your home. Then, hit "Buy Now" to place credit card deposit and Docusign offer. Builder gets instant notification and can accept online offer. Lot status auto-updates to "Reserved".

Administration

Users

Input your personal financing terms, then the prices and monthly payments auto-update as you custom design your home. Compare designs and costs of different homes in your Favorites shopping cart.

Lead Assignments

Save, compare, share and update your custom designed favorite homes in your Favorites shopping cart. Add to your cart by liking homes or designing them. Collaboratively design with others online.

Reports

Click on a lot to reserve a homesite with a credit card deposit and Docusign contract offer. Builder gets instant notification and can immediately accept online reservation. Lot status auto-updates to "Reserved".

Webhooks

Save, compare, share and update your custom designed favorite homes in your Favorites shopping cart. Add to your cart by liking homes or designing them. Collaboratively design with others online.

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