Climb-up to higher-level Personalized, Experiential and Predictive Marketing with Interactive Content
For centuries, New Home Marketing has been confined to basic, boring, “Show and Tell” Presentation Marketing. Technology finally opens us to advanced Marketing. Now, we’re talking!
Practically overnight, Uber disrupted the huge taxi and rental car industries. Could New Homes see an Uber disruption of its historically well-guarded industry? With today’s technology, it’s not only possible, but getting your new home online may be right around the corner.
Content is King. Data is Gold. Knowledge is Power. Add great Content and Data together and you’ll get absolute power over your Customers, Products, Competitors and Industry!
Ironically, buying New Homes, means buying the Old way. It’s a continual cycle of hope, pain, risk, frustration and hope. The only hope is that there’s a better way!
In inefficient markets, consumers go through intermediaries and arduous steps to buy and receive products and services. Amazon, Netflix and Uber have disrupted these markets by merging Marketing, Sales and even Delivery with Direct-to-Consumer online businesses. Will New Homes be the place for the next DTC revolution?
Infusing Marketing with Technology can turn traditional Marketing models upside-down. Buyers are now in control. Products come to them. They move themselves down Online Sales Funnels. Now what?