Easily INTEGRATE your My Home App into your website, social media, and email marketing
Websites vs Web Apps. Same Form, Different Functions.
“Static” websites with set pages, paths, and content simply can’t respond to individual buyers. While the My Home Web App looks and feels like a traditional “static” website it is built to engage buyers with a personalized “Facebook-like” experience.
Instead of searching and navigating a website to view the same generic static content as everyone else, personalized content is dynamically-generated and brought to the shopper in the app.
Website INTEGRATION OPTIONS
Embedded iFrame
Easiest
The app is framed in a set space within a web page. The app is scrollable within its own embedded window.
Note: we recommend a minimum iframe height of 660 px for a clean experience.
Pop-up iFrame
Most Seamless
The app appears in “pop-up” window that overlays the “darkened” website in the background. Simply, close the window to return to website.
Note: we recommend a minimum iframe height of 660 px for a clean experience.
Open in New Tab
Highest Functionality
Clicking a web page link opens the app in a new browser page and window.
Many Builders use a combination of these approaches on their website.
Builders can direct link into their App’s “home” page to start from the beginning. They can also “deep link” from their website into specific app web pages for particular communities, plans, elevations and site plans.
EXAMPles
Embedded iFrame
Pros
- Easy to implement
- Appears “seamless with web page”
Cons
- Lose web link for personalized “My Home Brochure” page so can’t email or bookmark direct link
- Difficult to track web app page traffic and analytics
- May not be responsive to mobile devices without proper programming
Embedded iFrame (full width)
Turner Homes
“Design Your Home” button takes you to the App in an embedded iFrame.
Website: https://www.turnerhomes.com
Deep-link into App’s Interactive Site Plan: https://www.turnerhomes.com/community/goodison-park/
Tilson Homes
Deep-linked to plan on the plan page. https://www.tilsonhomes.com/floorplans/canyon/1532/
Embedded iFrame (partial width)
4th Generation Home Builders
Website: https://4thgenhomes.com/
App is incorporated 2 ways: – iframed: https://4thgenhomes.com/properties/
As well as a new tab, click on “Floor Plan” on the home page under “The Cutter at Mainstay“.
Chesapeake Homes
Website: https://www.cheshomes.com/
They are using an embedded iFrame on the plan pages: https://www.cheshomes.com/new-homes/sc/little-river/bridgewater-the-cottages/the-sandbar/65294/
Creekstone Homes
Website: https://www.creekstone-homes.com/
App is incorporated 2 ways: – iframed: https://www.creekstone-homes.com/design-your-home/
As well as a new tab https://www.creekstone-homes.com/home-builder-plans/a-little-gem/ Click on Design your Home
Magnolia Homes:
Website: https://www.yourmagnoliahome.com/
Click on “Build a 3D Home“. App is in an embedded iFrame
Direct app link: https://myhome.anewgo.com/client/magnolia
RT Urban Homes
Website: https://rturbanhomes.com/
App is Deep-linked by plan, but they do a nice job of making it feel like it is part of the page. https://rturbanhomes.com/floorplans/revival-collection/revival-one-interactivefloorplan/
Simmons Homes
Website: https://www.simmonshomes.com/
They are not currently utilizing communities yet, so click on “Design Studio“.
Direct app link: https://myhome.anewgo.com/client/simmons/community/Floor%20Plans/plans
Pop-up iFrame
Pros
- Easy to implement
- Clear focus on Design, Experience and Buy process.
Cons
- Must toggle between app and website by closing app window.
- Lose web link for personalized “My Home Brochure” page so can’t email or bookmark direct link
- Difficult to track web app page traffic and analytics
- May not be responsive to mobile devices without proper programming
Beacon Homes
Website: https://www.mybeaconhome.com/
There is an “Interactive Home” button on the plan page.https://www.mybeaconhome.com/floorplans/oklahoma-city/fenwick
McArthur Homes
Website: https://www.mcarthurhomes.com/
App is incorporated 2 ways: opens into a new tab (“Design My Home” button on home page) and as a pop-up iFrame (click on “Interactive Floor Plan“): https://www.mcarthurhomes.com/home-builder-plans/cordova/
Richfield Homes
Website: https://www.liverichfield.com/
App is deep-linked into a pop-up iFrame on plan page. https://www.liverichfield.com/floorplans/pollux-i
Viera Builders
Website: https://www.vierabuilders.com/
Click on Floor Plans. Designable plans will have an “Interactive Floor Plan” button. It will open in a pop up iFrame.
Open in New Tab
Pros
- Easy to implement. Not dependent on website design or affected by website changes.
- Clear focus on Design, Experience and Buy process.
- Don’t lose web link for personalized “My Home Brochure” page so can email or bookmark direct link
- Can track web app page traffic and analytics
- Fully-responsive for mobile devices
Cons
- Builder’s website homepage is accessible in top let corner under logo. But it opens in different window. However, Buyer should be further down the sales funnel (past website browsing and at shopping cart stage).
4th Generation Home Builders
Website: https://4thgenhomes.com/
App is incorporated 2 ways: – iframed: https://4thgenhomes.com/properties/
As well as a new tab, click on “Floor Plan” on the home page under “The Cutter at Mainstay“.
Clark Wilson Builders:
Website: https://clarkwilsonbuilder.com/
Floorplan Gallery will take you to the App (opens direct link to App). They have a master site plan with 2 phases.
Creekstone Homes
Website: https://www.creekstone-homes.com/
App is incorporated 2 ways: – iframed: https://www.creekstone-homes.com/design-your-home/
As well as a new tab https://www.creekstone-homes.com/home-builder-plans/a-little-gem/ Click on “Design your Home”
Marrano Homes
Website:https://www.marrano.com/
They have call to action tiles on homes page to Design Your Floorplan< Design Your Exterior and Choose Location & Lot, all of which open into a new tab.
McArthur Homes
Website: https://www.mcarthurhomes.com/
App is incorporated 2 ways: opens into a new tab (Design My Home button on home page) and as a pop-up iFrame (click on interactive floor plan): https://www.mcarthurhomes.com/home-builder-plans/cordova/
Red Door Homes
Website: https://reddoorhomesnc.com/
Opens in a new tab that is deep-linked to a specific plan. Click on “Interactive Floor Plan tool”. https://reddoorhomesnc.com/home-plans/fayetteville-raeford-nc/newport
Riptide Builders
Website: https://www.riptidebuilders.com/
Scroll down to “Start Designing” Button
Riverside Homebuilders
Website: https://www.riversidehomebuilders.com/
Opens in a new tab either deep-linked to a plan or deep-linked to the interactive site plan.
Schaeffer Homes
Website: https://schaefferhomes.com
Opens in a new tab that starts at beginning of App (click on “Design Your Home”) or deep-linked in plan (click on “Design Your Home” button) https://www.schaefferhomes.com/home-builder-plans/arden/
Smith Douglas Homes
Website: https://smithdouglas.com/
There’s links from many pages to the App – home page, community page, plan page, etc. They’re working within the confines of their website template, so a lot of times it’s a “Interactive Floor Plans” link at the plan level or “Personalize your Home” at the community level. Here’s the plan with an interactive kitchen:
https://myhome.anewgo.com/client/smithdouglas/community/Autumn%20Brook/plan/Buffington?elevId=8778
Stone Martin Builders
Website: https://www.stonemartinbuilders.com/
They currently are using a link from the main page of the website that opens into a new tab (click on Personalize Your Exteriors). A few of their communities uses master site plans.
Tilson Homes
Website: https://www.tilsonhomes.com/
Go to Our Homes and select Interactive Exteriors or Interactive Floorplans.
Verity Homes
Website: https://verityhomes.com/
Opens in a new tab either deep-linked (click on one of the floor plans on the home page) or Design My Home in the menu
Village Park Homes:
Website: https://villageparkhomes.com/
They have a Design My Home button on their home page.
WEBSITES + WEB APPS = THE PERFECT COMBINATION
WEBSITES
Like a Framed Picture, traditional Builder websites are the frame holding static content.
Same Old, Same Old
Presentation Marketing >>
WEB APPS
Web Apps replace boring static renderings with engaging interactive content.
To Each, His Own
Personalization Marketing >>
WEBSITES with WEB APPS
