We're Starting Brand New!
Our Anewgo Portal is designed for builders to gain and convert more leads. 64% of home shoppers want to buy New but only 9% actually do (5.34M used homes vs 0.68M new construction homes sold in 2019). Builders are losing millions of buyers to Used Homes largely because, unlike Used, there is no destination to learn when, where, why and how to buy New. Ignorant of massive New Home “dropouts”, Builders are simply left fighting each other for leftovers.
The New vs Used war is over before builders even knew the battle began. Instead of leftovers, we want to grow the New Home pie with attraction, personalization, experiential and predictive marketing which culminates in great CX. This translates into higher demand, sales and profit. Meanwhile, individual, especially smaller, builders don’t have the universal attraction or resources to create fresh New Home industry content. But collectively, we can make a New go of it!
We're Selling Brand New!
The key is employing the latest App technology with a personal human touch
Anewgo.com is the brand “new” way to match buyers with builders, communities and plans. Articles under What’s New?, News to Me, Starting Anew and Newcomers draw and retain shoppers. Consumer-oriented AnewGoLiving webinars, podcasts and social media enhance the experience and drive engagement. Builders and agencies can advocate New Homes in interviews, videos and blogs. Everyone steps-up to the consumer market level with our collective “Go New” campaign.
We want to raise the Builder’s brand awareness and messaging to the right audience at the right time with the right content. Anewgo.com is like Google, but with a New Homes-only visual search and match engine. Our web app portal is also like Facebook: shoppers visit the same web page, but each person has a uniquely different experience.
No more generic static content that offers broad appeal, but gains no personal attraction or retention. Builders can hone their message and content to resonate with each customer segment without diluting their brand (i.e. a house can be simultaneously marketed to both young and old couples, while they are both on the “same” page, yet each sees different attractive content).
We're Building Brand New!
Why market on expensive portals that feature your biggest competitors: Used Homes and Mega Builders?
Anewgo.com offers a fresh New alternative to Used Home Portals
Builders pay a lot to advertise their New Homes on them – only to be plastered with realtor ads. They even become the “poster child” ad to buy cheaper, move-in ready Used Homes across the street! To compete here, New Homes often drop prices – commoditizing their valuable New brands.
Meanwhile, Builders can’t showcase the main advantage of buying New: creating dream homes when, where and how you want it. Builders are stuck using boring static renderings to compete against beautiful photos, videos and 360 tours.
Don’t settle for less! New Homes deserve more!
You get what you pay for!
On Anewgo.com, Buyers can design, price, save, compare, collaborate, share and ultimately, buy their New Homes online – without Used Home distractions. Builders don’t pay to display. Instead of paying expensive upfront search advertising, they only pay for performance of registered Leads with Favorited homes. Bottom line: nothing to lose, everything to gain.
LEVERAGING THE POWER OF 1
One go-to destination to learn all about New Construction
One-stop marketplace to shop across thousands of builders, communities, homes, options and homesites
One big channel to channel anonymous traffic and specific customers down omnichannel sales funnels
One universal login to shop and buy across a universe of New Homes
One private “My Home” web portal per customer to collaboratively design, save, share, compare and edit their Favorites
One sophisticated AI Virtual Buyer’s Agent, “Sophie” that helps shoppers find and buy homes online
One end-to-end omnichannel Marketing and Sales ecosystem to store content and track leads, analytics and customer journeys
We’re not just selling New Homes, we’re selling a fun customer experience that will draw, engage and convert new home buyers.
This is the Uberization of the New Home marketplace! More reasons to make a new go of it:
All New to Me!
Anewgo.com is the premier destination for shoppers who want to explore buying new homes. They can learn when, where, why and then how to buy New when ready. Why go anywhere else?
At Your Service
Unlike catalog-like portals, Anewgo provides a personal concierge experience via DIY, AI and online consultants. Buying New is complex. It’s not just a new house, it’s a new community, lifestyle and even friends.
As shoppers explore and discover the nuances of buying New by reading articles on our portal, their clicks reveal more about each shopper. This data enhances our AI, Sophie, to better match buyers with dream homes.
All Teed Up
When curated shoppers on the portal are ready to buy, like nearby Uber drivers, Builders are in a prime position to pounce. Cheaply “presuade” them now instead of expensively and competitively persuading them later.
Open our Big Mouth
As a New Homes destination, we’ll attract more shoppers than individual builder websites – enlarging the mouth of the sales funnel. One-stop shopping across hundreds of builders creates that Amazon.com appeal.
Levels Playing Field at higher Level
United under one mall-like portal, small builders gain unprecedented exposure and traffic at a fraction of the cost. Collectively, they can compete with much larger builders with the high organic portal traffic. They can attract with visuals instead of boring text.
We'll put you on the Map
Smaller builders are lost in Google search lists as they can’t pay to be on top. Their smaller communities, especially Build on Your Lot builders, literally get lost or don’t even appear on traditional portal maps. We’ve got you uncovered from a sea of used home dots.
A Lot More to Show
Current portals show the lots of your listed inventory homes. We not only display those homes on an interactive site plan for free, but we also display every homesite and Plan that can be built on it. Then, the buyers can design those unbuilt homes online.
Welcome to the Neighborhood
Unlike traditional portals, we can highlight community features, amenities and points of interests. Afterall, you’re not just buying a new house, but a new community.
We do the Heavy Lifting
Leave the tech to the experts. With cloud-based web apps, the content and data are synced. Upgrades are automatic. We connect with your data systems for seamless data feeds and updates.
All for One. One for All.
Collective ideas from the Anewgo builders network promote best-in-class features. Shared development costs and analytics enable smaller builders to gain tech that they could never create or afford on their own.
Let Sophie Help
Utilizing “Sophie”, our virtual buyer’s agent, buyers can be matched with builders, communities and plans that they would never have discovered. This opens the door to many more new home opportunities.
This is the Amazon-like New Home Shopping Portal that Buyers have been waiting for!
A new go to destination to learn when, where, why and then how to buy New online!
Our My Home App clients will enjoy free listings
COMING Summer 2021
We’re feverishly building-out a marketplace that connects our hundreds of Builders’ My Home Apps so that buyers can search and save favorites across multiple Builders, Communities and Plans, creating the ultimate destination for serious new home shoppers!
Meanwhile, this is the perfect time to create and refine your My Home App for our early-2021 launch!
Here’s a very simple version so you can view current active communities. The final portal will be radically different, mobile-friendly and enable shoppers to learn about buying new, complete search criterion for home matching and then generate personal “My Home” pages that zooms buyers into their own map of matching builder, communities and plans. Unlike traditional builder websites, this portal website will be a web app to provide an unprecedented personalized new home shopping experience.
Portal Sales Funnel
By enlarging the mouth of the Sales Funnel to the higher Marketplace level, Anewgo captures and cultivates leads earlier, at a bigger scale and lower cost per lead than individual builder websites. We can match builders with buyers that don’t have the time, persistence or means to easily find their perfect builder.
After weeks of exploration, when shoppers are finally ready to buy, they can can start immediately, without leaving Anewgo.com as we’ve brought recommended builders, communities and homes to where the buyers are already at. By curtailing painful, endless, repeated and often fruitless google text searches, buyers are not only happier, but it could save builders thousands in SEO and marketing expenses while generating more qualified leads and sales conversions.
Anewgo.com utilizes our Anewgo Tools to Drive Customers down Personal Online Sales Funnels with Great CX
Match and Notify
Set your search criterion. Our sophisticated AI Virtual Buyer’s Agent, “Sophie” does the rest: searching for matching builders, communities and plans 24/7 and notifying you of matches.
Check your personal Favorites for new recommendations. Follow favorite Builders and Communities for the latest news, promotions and homes!
The First 15 Free!
The first 15 builders in each of our Top 30 metro markets get free listings for the first 12-months – cancellable at anytime for free. In certain markets, we may limit membership to 15 builders.
Your My Home App is your Portal Pass
As part of our Anewgo family of Apps, when you create your “My Home” web app for your website, your content is automatically added to our Anewgo.com portal network. Maintenance is a breeze with this cloud-synced data.