OUR 
ANALYTICS
  Insights guide sales

MARKETING DATA DRIVES SALES

Marketing connects Buyers and Sellers. But in today’s online shopping world where they no longer physically interact, data is the new handshake and communication medium.

Data drives the customer experience. The richer the data, the richer the experience. The richer the experience, the more engaged the buyer. The more engaged, the more likely the sale. So data drives Sales!

Critical omnichannel data feeds our Marketing Automation’s” AI virtual buyers’ agents” to generate online leads and sales. Our Insights platform captures valuable analytics from this Marketing and Sales Cycle for each Lead and in total to continually improve customer experiences and sales conversions.

Our Analytics Dashboard provides Product-centric Analysis

Our Analytics Insights highlights the performance of your omni-channel apps and identifies product popularity and trends from communities to plans to homesites to options. It also shows shopping behavior at macro and micro-levels. Identify trends, compare against yourself and your market and drill-down for in-depth analysis.

This unprecedented knowledge provides a huge competitive advantage and better customer service and experience while converting more sales and increasing profitability.

Let's see what you've been missing!

We capture omni-channel shopping behavior at macro and micro-levels giving you unprecedented insights into your online leads. The Insights platform features: 

  • Responsive Design – enables desktop to mobile viewing for employees in the office or on the go 
  • Dark Mode – enables convenient viewing in dark environments
  • Secure Access – password-protection with multi-level access
  • Cloud Access – available anywhere, anytime and anyhow

HAVE YOUR TEAM SPEAKING THE SAME LANGUAGE IN A FRACTION OF THE TIME AND COST

DON’T UNDERSTAND GOOGLE-SPEAK? OUR ANALYTICS SPEAK “BUILDER”. 

Built using Construction and Real Estate terms

Graphically-displayed– For easy interpretation 

Lead Analytics – Customer Profile “Cards” show individual Sales Funnel Journeys

Visual Analytics – See, not read, most popular colors, options, homesites, etc. via our cloud-rendering engine

Conventional Analytics – sessions, traffic, bounce rate, etc.

Website Analytics ≠ Builder Analytics​

Snorkeling vs Diving

When you’re swimming in a sea of data, don’t just skim the surface. Deep-dive to see what’s really happening. Unlike common website analytics, our data is not confined to high-level overviews. We can drill-down into individual customer and product-specific activity. This is because buyers can save, retrieve and edit their Favorites across cloud-synced omnichannel apps via their personal “My Home” accounts.

Our real-time cloud rendering engine then translates these complex interactions into colorful visual analytics. Now everyone can see both the big picture and close-up details in a visual language that we can all understand!