We are an entirely employee-owned and funded spin-off parent company of 20-year old Rendering House.
Although founded in 2020, Anewgo’s extensive Rendering House work and clients enabled us to jump-start our company with profitable MVP’s. Anewgo was established to provide a SaaS-based solution to disrupt the new home shopping process.
New Homes are not bad products.
But buying New Homes is a very bad experience.
As shoppers shift online, Builders will lose customers at a faster pace because of this increasingly poor experience.
Shoppers will provide personal information in exchange for universal access to a global network of thousands of homes and a superior customer experience.
Reverse this New Home customer dropout trend with amazing Visualization Content (via our Rendering House division) – delivered with an exceptional online Customer Experience.
Our Anewgo ecosystem curates the customer journey and drives shoppers down personal online omnichannel sales funnels. Saving both buyers and sellers tremendous time, pain, risk and money.
Enable New Home Buyers to Find, Design, Experience and Buy New Homes, worldwide, Online – anytime, anywhere and anyhow.
We’ll achieve this through a global partnership of visualization suppliers, builders, landowners, realtors, architects and developers.
In the U.S. alone, the $27T Residential market generates over $300B in annual New Construction Homes sales – roughtly a 10% subset of the total $3T+ in Residential sales. Surprisingly, new homes have a much lower sales conversion rate than used homes. In 2018, 38% of home buyers considered new construction, but only 11% actually bought new. In 2019, as more buyers shop online, this gap significantly worsened to 64% and 9%, respectively. Builders are conceding 85% of their shoppers to Used Homes!
People want to buy new. So why don’t they? Because it’s hard to . . .
- comparison shop online
Buyers want to shop online. But disparate Builder websites make it difficult, if not impossible, to quickly find, compare and price Builders, Communities, Plans, Lots and Options. Print brochures, text-based search engines and “directory” portals add more steps and complexity to an already arduous new home shopping experience.
- understand builder-speak when buyers speak visually
Builders and buyers can’t communicate effectively. Builders use real-estate and construction jargon while home buyers shop visually. Agents, the traditional new home translators, have been replaced by smartphones as buyers shop online. Without a real-time online translator, the communication, and ultimately new home sales gap, will continue to widen.
- find information online when needed
88% of home buyers use the internet to buy homes. But builders remain constrained by the inability of online consultants to serve buyers 24/7. Seller-centric new home marketing is incongruent with today’s buyer-centric online shopping experience where products and services are brought to buyers – when, where and how they want it. This poor customer experience stalls the customer journey and confines shoppers to the top of the sales funnel. Or worse, they simply give up and buy used homes.
- shop when they have no control
In a DIY online shopping world, home buyers want to design, visualize, experience, price, and save their homes online. Forcing buyers to buy custom homes sight-unseen adds intolerable risk and stress to the biggest purchase of their lives.
- to stay online
Shoppers started online and want to stay online as long as possible through their shopping journey. They’ll ask for online help if needed. But instead, customers are forced offline as soon as they start their search.
- to continue the post-sale process online
The pain continues after the new home purchase. The post-sale construction, purchasing and sales transaction process is archaic and arduous compared to Used Homes’ increasingly digital closing process. Buyers want to complete the sales process online.
Basically, builders are losing buyers because of a terrible online customer experience. Unless this is corrected with technology, this drop-off will only worsen as more people shop online.