Our History

We are a privately-funded, spin-off parent company of Rendering House.

Although founded in 2020, our prior work and broad customer base enable us to jump-start our company with profitable MVP’s. Anewgo was established to provide a SaaS-based solution to disrupt the new  home shopping process.

Our Belief

New Homes are not bad products.

But buying New Homes is a very bad experience.

As shoppers shift online, Builders will lose customers at a faster pace because of this increasingly poor experience. 

Shoppers will provide personal information in exchange for universal access to a global network of thousands of homes and a superior customer experience.

Our Vision

Reverse this New Home customer dropout trend with amazing Visualization Content (via our sister company, Rendering House) – delivered with an exceptional online Customer Experience.  

Our Anewgo ecosystem will curate the customer journey and drive shoppers down the online omnichannel sales funnel. Saving both buyers and sellers extraordinary time, pain, risk and money.

Our Mission

Enable New Home Buyers to Find, Design, Experience and Buy New Homes, worldwide, Online – anytime, anywhere and anyhow.

We’ll achieve this through a global partnership of visualization suppliers, builders, landowners, realtors, architects and developers.

Market Opportunity

In the U.S. alone, New Construction Homes is a $300 billion subset of the multi-trillion Real Estate market. Surprisingly, new homes have a much lower sales conversion rate than used homes. In 2018, 38% of home buyers considered new construction, but only 11% actually bought new. In 2019, as more buyers shop online, this gap significantly worsened to 64% and 9%, respectively. Builders are conceding 85% of their shoppers to Used Homes!


People want to buy new. So why don’t they?  Because it’s hard to . . . 

  •   comparison shop online

Buyers want to shop online. But disparate Builder websites make it difficult, if not impossible, to quickly find, compare and price Builders, Communities, Plans, Lots and Options. Print brochures, text-based search engines and “directory” portals add more steps and complexity to an already arduous new home shopping experience.

  • understand builder-speak when buyers speak visually

Builders and buyers can’t communicate effectively. Builders use real-estate and construction jargon while home buyers shop visually. Agents, the traditional new home translators, have been replaced by smartphones as buyers shop online. Without a real-time online translator, the communication, and ultimately new home sales gap, will continue to widen.

  • find information online when needed

88% of home buyers use the internet to buy homes. But builders remain constrained by the inability of online consultants to serve buyers 24/7. Seller-centric new home marketing is incongruent with today’s buyer-centric online shopping experience where products and services are brought to buyers – when, where and how they want it. This poor customer experience stalls the customer journey and confines shoppers to the top of the sales funnel. Or worse, they simply give up and buy used homes.

  • shop when they have no control

In a DIY online shopping world, home buyers are want to design, visualize, experience, price, and save their homes online. Forcing buyers to buy custom homes sight-unseen adds intolerable risk and stress to the biggest purchase of their lives.

  • to stay online

Shoppers started online and want to stay online as long as possible through their shopping journey. They’ll ask for online help if needed. But instead, customers are forced offline as soon as they start their search.

  • to continue the post-sale process online

The pain continues after the new home purchase. The post-sale construction, purchasing and sales transaction process is archaic and arduous compared to Used Homes’ increasingly digital closing process. Buyers want to complete the sales process online.

Basically, builders are losing buyers because of a terrible online customer experience. Unless this is corrected with technology, this drop-off will only worsen as more people shop online.

The "Real Tech" Revolution has started!

Don't be Left Behind


“Builders are notoriously slow to innovate, but quick to copy. However, the proliferation of disruptive technologies, and now COVID, are quickly closing the window for adoption."

John Lee
CEO, Anewgo and Rendering House