Our Story

While our ‘head office’ is in Holly Springs, North Carolina, our presence extends beyond borders. The majority of our growing team is in the US; however, we have a presence in Canada, Europe, and Asia. The wonderful use of technology keeps our team connected and focused wherever they are.

We started in 2001 as Rendering House, an award-winning visualization company that exclusively served the New Construction Industry.

We have worked with 100s of builders, developers, and architects for projects of all sizes.

Over the past few years, we have evolved into a software company to help our builders provide the best possible online experience for their buyers. In 2020, we realized we had out-grown our name; we were no longer just a content company but also a software and data company … so we created Anewgo.

We are driven by values

We believe that customer focus is key to our success. This includes both builders and the home buyer. We also have a huge propensity to be better and provide the best possible experience.

Relationships: People come first. Customers, our staff, and our partners are always an important part of the business equation

Integrity: We are human and always strive to understand and do the right thing.

We Are Interested

Truthfully, we are software geeks with a flare for design. We want to help builders achieve better results and provide a better CX for their buyers.

We Are Focused

We had a plan. We started with great visualization content and knew we needed to do things differently … better.

We Deliver

We are proud of the 100s of builder customers who have developed an exceptional online experience.

Meet the Team

John Lee

CEO

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George Williams

Developer

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Julia Castillo

Client service

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Julia Castillo

Client service

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John Lee

CEO

Starting his career in various financial roles within a Fortune 100 manufacturing company, John made a career-changing jump in 1999, as the VP of Finance, raising $9M for a Silicon Valley startup. This transformational experience at the dawn of the internet age, fueled John’s passion to transform the tech laggard New Construction industry.  Following the dot com bust in 2001, John returned to his Raleigh, NC roots to pursue his vision. Since New Homes don’t physically exist, he began by co-founding Rendering House to create renderings to sell unbuilt homes. In 2020, he transformed Rendering House to Anewgo, a software company that enables buyers to buy new homes online. John has Business degree from the University of North Carolina-Chapel Hill and an MBA from the University of Pittsburgh. He also earned a NC Real Estate license and is a developer and owner of a 54K sf mixed-use development. Now an empty-nester with 3 grown kids, but still a dog, John and his wife enjoy gardening and making endless home improvements.

George Williams

Developer

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Julia Castillo

Client service

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Julia Castillo

Client service

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