This survey was conducted from July 2021 thought August 2021. The results are comprised of 42 unique builders that are both Anewgo customers and non-customers. These builders range from custom builders buildering 25 homes per year to national builders building 9000 homes per year.
What is your primary interest in ‘buy-now’?
Which best describes ‘buy-online’?
|Provide a prospect with the ability to find and select a home to purchase and reserve online.||15|
|The ability for a prospect to click a “buy-now” button to purchase a home and move to the next step.||13|
|Ability to reserve a lot, and make an appointment with a sales rep. to move to contract stage.||8|
|Ability to enter into a contract with a purchaser online.||6|
What are customers asking for?
|Pricing on the website||21|
|Prospects/Buyers haven’t been asking, we just feel it”s the way to go||20|
|More virtual content on your website||18|
|They want an easier way to reserve a home||8|
|Easier way to schedule a tour||7|
|Select a home online and buy it||2|