It’s with great pleasure that Anewgo (parent of Rendering House) announces the appointment of Angela McKay to our executive team as Vice President, Customer Experience.
Angela brings over 25 years of business knowledge, client engagement, and business development success, including 13 years in the homebuilding industry. She was instrumental in growing the Lasso CRM brand by fostering a builder community of loyal and active followers. Angela’s success in promoting exceptional customer experience, building relationships and partnering with industry leaders will be invaluable in developing the Anewgo brand, technology and network across both builders and consumers.
Angela has earned many accolades for developing and promoting educational opportunities to the North American residential construction industry. In recognition, NAHB Professional Women in Building named Angela “2020 National Member of the Year”.
2020 was a watershed year for residential construction with most builders experiencing unprecedented growth amid an ever-changing landscape. But one thing was certain, buyers shifted even more online and builders are responding with more engaging interactive content. Nevertheless, where other industries have long undergone the “brick and mortar” to “click to order” transformation, the traditional method of purchasing a new home still prevails: the buyer starts online, but is immediately driven offline to view, design, and price their home.
But change is coming quickly as technology and customer expectations have risen dramatically. Anewgo.com is being created to drive more home shoppers to buy new construction by revolutionizing the archaic new home online shopping experience. By combining Rendering House’s interactive visualization content with personalized shopping data and AI, Anewgo makes it easier to find, design, experience and buy new homes online.