Online New Home Marketing and Sales
FIND, DESIGN, EXPERIENCE AND BUY NEW HOMES ONLINE
Our software ecosystem leverages interactive digital content, data analytics, and sales conversion tools, to create seamless online shopping journeys.
The Road to Sales is No Longer Linear
In today’s marketing prospective buyers are spending more and more time online. As a result, the pressure has been on marketing. But that’s changing. The Anewgo platform helps Sales and Marketing work in tandem and focuses on what each does best … serve the buyer. No two shopping journeys are the same and the tools empower builders to adapt to the ever-changing marketplace. Anewgo helps sales meet prospects online.
A New Way To Attract Online Prospects
Our customer portals are designed to attract larger audiences and generate high quality leads. Powered by interactive visualization and AI, our Marketing Automation turns prospects into leads that are ready to buy.
Our marketplace apps provide prospects with a go-to destination to quickly learn when, where, why and how to buy new. From there Anewgo’s AI-powered ecosystem helps them find and design their dream home across an ever-changing marketplace of builders, communities, plans and options.
Visual Content
That Draws Buyers In
That Draws Buyers In
Allowing a shopper to envision living in one of you houses begins with content. It helps them establish an initial emotional attachment to that home. Use premium content to show off your homes inside and out. Sell the lifestyle by showing off your community and amenities.
Interactive Design Tools that Drive Engagement
2/3 of home shoppers are interested in buying New Homes but because of unengaging shopping experiences only about 10% do.
Builders who leverage Anewgo’s interactive design tools realize an average session length of 16 minutes and a bounce rate of only 14%. As our AI learns more about customer behaviors, it will personalize their experience and drive further engagement.
Keep shoppers on your website and in your sales centers longer.
Stunning Video and Virtual Tour Experiences
Pre-sell your unbuilt communities and plans with engaging, informative and viral visualizations.
Today’s buyers expect to explore and experience interested products online. Virtual Tours, Aerial Flyovers, Drive Throughs, Cutaways and Exterior 360 Videos do just that while creating positive lasting impressions of your homes, communities, and amenities.
Data Driven Sales
Powered by numerous personal data points collected throughout each individual’s shopping journey, Anewgo’s AI and Insights platform help builders understand their customers as a group or as individuals. Leveraging this tool, sales can improve the customer journey through personalized digital experiences.
Convert Leads into Buyers and get them to Closing
Our MyHome Apps convert Leads into Buyers online or onsite. Buyers and Builders can now collaboratively shop online using the Buyer’s portal and ultimately, buyers can Buy Online via the “Buy Now” button. Onsite, buyers can leverage Anewgo’s omnichannel capabilities by logging in Sales Center to continue shopping and designing their homes.
Once a shopper becomes a buyer, the HomeStretch App lets builders digitally hand-hold buyers through this critical path to home ownership.
Let's Talk Growth
Whether it’s a rendering for premarketing or an enterprise solution for your Marketing and Sales teams, we’re here to help you grow.
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